Senior Brand Executive (Sephora)

·        Plan and execute brand and business objectives, ensuring achievement of KPIs.

·        Manage brand A&P and full P&L to maximize investments and ensure positive ROI.

·        Collaborate with demand planning team on forecasting for launches and monthly business needs.

·        Co-develop and implement commercial business plans with the Brand Manager.

·        Partner with marketing team to deliver integrated marketing strategies for product launches and promotional activities, aimed at brand growth and awareness.

·        Develop and execute e-commerce strategies to increase online engagement and sales.

·        Establish and enforce brand merchandising guidelines across all retail channels.

·        Independently lead and drive brand objectives while collaborating closely with cross-functional teams (sales, marketing, finance, operations).

·        Build strong relationships with trade partners to ensure consistent and impactful brand exposure.

·        Consolidate post-campaign reports, analyze sales results, and measure ROI for management reporting.

·        Oversee forecasting and sampling management for product launches, trade promotions, and retailer activities.

·        Manage product registration process in Malaysia, ensuring timely approvals.

·        Conduct market trend analysis, monitor competitor activities, and recommend proactive strategies.

·        Ensure seamless execution of product launches and trade marketing activities according to the Marketing Calendar, with the goal of increasing awareness, customer recruitment, retention, and consumption.

·        Track and analyze business and channel sales performance, providing follow-up action plans.

·        Full responsibility for budget management and financial performance of the brand.

·        Degree in Marketing, Business, or related field.

·        Prior experience in managing skincare or fragrance brands is an added advantage.

·        Strategic mindset, analytical and insight-driven to identify and create opportunities.

·        Strong communication and interpersonal skills.

·        Team player with confidence to work independently.

·        Innovative, adaptable, and able to multitask with strong time management.

·        Goal-oriented, proactive, and results-driven with a strong sense of accountability.

·        Proficiency in Microsoft Office applications, particularly Excel.