Senior Brand Manager/Product Manager (Home Care Products)

• Plan and implement brand strategies aimed at strengthening brand recognition and increasing sales performance.
  
• Analyze consumer behavior and market trends to shape brand positioning and campaign strategies.
  
• Oversee the entire product lifecycle—from ideation and development to packaging, pricing, and marketing promotions.
  
• Collaborate with internal teams such as marketing, product development, and manufacturing to ensure consistent brand execution.
  
• Evaluate brand performance using data and analytics, making informed adjustments to enhance effectiveness.
  
• Serve as a brand representative at industry events, exhibitions, and business engagements.
  
• Support a team culture of ongoing learning and staying current with market best practices.
  
• Take on additional responsibilities as needed to support team goals.
  

Requirements

• Minimum 5 years of experience managing brands in FMCG, home, or personal care sectors.
  
• Proven success in executing brand strategies that have delivered measurable growth.
  
• Strong grasp of market dynamics, consumer insights, and competitive positioning.
  
• Excellent communication and stakeholder management skills.
  
• Analytical mindset with the ability to draw conclusions from performance data.
  
• Innovative thinker capable of driving creative marketing initiatives.
  
• Bachelor’s degree in Marketing, Business, or a related discipline.
  

Benefits

• Attractive compensation and full health coverage.
  
• Professional development through learning and upskilling programs.
  
• Flexible work options to support personal and professional balance.
  
• Team engagement through sports and wellness activities.