Senior Digital Marketing Executive - Hiring Urgently

Job Purpose: 

This position drives the brand’s online visibility, engagement, and conversion, and the ultimate goal is to optimize digital channels to enhance revenue and customer experiences.

Key Responsibilities:

Digital Strategy:

• Develop and execute digital marketing plans aligned with business goals.
• Monitor performance metrics and adjust tactics as needed.

Content Creation:

• Craft compelling content for websites, social media, and email campaigns.
• Optimize content for SEO and user engagement.

Social Media Management:

• Manage social media platforms (Twitter, Facebook, LinkedIn, etc.).
• Create and schedule engaging posts and monitor interactions.

Paid Advertising:

• Launch and manage online ads (Google AdWords, Facebook Ads, etc.).
• Optimize ad spend for maximum ROI.

Email Marketing:

• Plan and execute email campaigns.
• Segment audiences and track performance.

Analytics and Reporting:

• Use tools like Google Analytics to measure digital performance.
• Provide insights and recommendations for continuous improvement.

Core Competencies:

Digital Acumen:

• Understand digital marketing concepts and best practices.
• Stay updated on industry trends.

Content Creation:

• Write compelling copy and create visual content.
• Familiarity with graphic design tools is a plus.

Social Media Savvy:

• Navigate social platforms effectively.
• Engage with audiences and build brand presence.

Analytical Mindset:

• Interpret data and make data-driven decisions.
• A/B testing and conversion rate optimisation.

 Communication Skills:

• Excellent written and verbal communication.
• Collaborate with cross-functional teams.

Qualifications:

• Minimum of five years of proven experience as a Digital Marketing Executive or in a similar role.
• Bachelor’s degree in marketing, communications, or a relevant field.
• Proficiency in SEO, SEM, social media tools, and email marketing platforms.
• Creative thinking and problem-solving abilities.
• Must have a dynamic learning mindset to meet fast changes in the digital world. 
• Excellent communication and interpersonal skills.