Senior Executive - Cross Channel Activation

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact 

Senior Cross Channel Activation Executive position has a crucial role within the team, providing the foundations for success for our clients. You are responsible for all aspects of campaign implementation, optimisation, monitoring, and reporting. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service and deliver against targets.  

 Role responsibilities: 

Clients 

• Establish an understanding of client challenges, objectives & initiatives. 

• Help build on the agency's reputation for outstanding client service. 

• Clear understanding of the in-scope services of your clients and the process for completing work above and beyond. 

• Begin developing relationships with clients at a junior level, as it relates to activation. 

Product 

• Engage with our media partners to build knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint. 

• Engage with internal product teams including WPP Media proprietary solutions teams to ensure you have an understanding about their offerings and relevance to our clients. 

• Bring innovation and creativity to the table, leveraging insights from across the market. 

• Support the booking, loading, optimizing, material instruction and tracking of client media campaigns, in line with marketplace best practice processes and ways of working, applying insightful context and immaculate attention to detail throughout. 

• Support the construction of insightful and progressive post analysis reports. 

• Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings, account queries and monthly proforma checks. 

People 

• Openly communicate and collaborate with all internal key stakeholders on delivery and reporting regularly. 


• Positively contribute to team meetings, leading some sections and owning follow-ups 

Skills and Experience 

• You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome. Passion for our industry with relevant experience and excited to work with market leading partners & technologies.  

• Well developed, up to date, media landscape knowledge (confidently able to articulate current audience insights). 

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