Senior Executive Retail Marketing

• For all retail business units within SDM Region & Distribution (R&D) Malaysia, establish positioning, define target audiences, and design integrated marketing plans & strategies with specified targets across all channels and segments.
  
• Determine retail marketing KPIs for each Operating Unit in accordance with the dealer plan and basic criteria. Assist sales and after-sales to make sure the targeted KPIs are reached.
  
• To create and oversee centralized marketing campaigns, partnerships, and events in order to meet certain retail targets and goals.
  
• Engage with and oversee all marketing heads to design, create, and execute a comprehensive PR and brand communication strategy that utilizes all available communication channels for every R&D Operating Unit.
  
• Oversee the full implementation of integrated marketing campaigns, utilizing internal resources and fostering both internal and external cooperation.
  
• Guiding creative direction and concepts to accomplish goals for all advertising and communications, including Above-the-line, Below-the-line, and digital, in collaboration with the marketing team of each R&D OU.
  
• Create and carry out integrated multi-channel campaigns that span the prospect, customer, and brand life cycles, making sure that all channel communications and message are consistent.
  
• Oversee content updates and management for internal and external contact points; create budgetary constraints; take part in events; record business procedures; and offer extra sales assistance.
  
• Discuss marketing plans, strategies, and budgets with senior executives and present concepts and completed products to internal and external teams.
  
• Keeping up a positive rapport with the principals of every brand managed by R&D Malaysia.
  
• Guarantees that all processes run well, from the customer's first order to the delivery of goods and services.
  

• Examine the yearly A&P budget for every R&D Operating Unit.
  
• To spearhead cost-cutting measures to guarantee collaboration across all R&D Operating Units and optimize profits.
  
• To boost productivity and realize economies of scale, establish purchasing and procurement synergies for advertising and promotion (A&P) costs across all OUs. 
  

• To oversee and keep an eye on OUs to make sure that all A&P purchases, costs, and procurement procedures adhere to GPPA requirements and business regulations.
  

• To create effective plans, analyze consumer trends, market data, customer insights, and best practices in marketing.
  
• Closely collaborate with a data analyst to design, manage, and carry out analytics reporting on various platforms. Gather important information for next campaign creation and go-to-market plans, including formal proposals and strategy suggestions.
  
  
  

Requirements

• A bachelor's degree in marketing, business administration, or a related field is often required. A master's degree in business administration (MBA) or a similar advanced degree can be advantageous.
  
• Significant experience in marketing, preferably within the automotive industry.
  
• A strong understanding of the automotive industry, including market trends, consumer behavior, competitor analysis, and regulatory requirements, is essential.
  
• Demonstrated expertise in retail marketing strategies, including retail promotions, merchandising, dealership support, and consumer engagement initiatives.
  
• Ability to develop and implement strategic marketing plans aligned with business objectives, market dynamics, and consumer insights. 
  
• Strong analytical skills to interpret market data, track marketing performance metrics, and make data-driven decisions. 
  
• Experience in managing marketing budgets effectively, optimizing spending across various marketing channels, and ensuring a strong return on investment (ROI).
  
• A customer-centric mindset with a deep understanding of customer needs, preferences, and buying behaviors. 
  
• Strong project management capabilities to oversee multiple marketing initiatives simultaneously, set priorities, allocate resources efficiently, and ensure timely execution.