Senior Manager, Channel Engagement and Communication

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

To enhance healthcare product understanding and engagement among agents and corporate clients, improve claims steerage towards cost-effective solutions, and manage effective communication strategies through agent circulars.

To guide agents in directing policyholders toward SMART/preferred panels, encourage GP steerage as the first line of defense, and support a smooth claims journey with clear expectations.

• Strategic Leadership & Department Oversight

​  - Lead and manage the five core functions of Partnership Engagement & Strategy.

  - Align department objectives with overall business goals, particularly in claims cost containment, provider steerage, and corporate engagement.

  - Build strong cross-functional partnerships with underwriting, claims, network management, marketing, and corporate sales teams.

• Educate agents on the benefits of SMART/preferred panels to optimize claims cost containment.
• Promote GP steerage as the first point of contact to reduce unnecessary specialist and hospital admissions.
• Train agents on the claims journey to manage customer expectations and avoid claim disputes.
• Analyze claim patterns and share insights with agents to guide better policyholder decisions.
• Conduct workshops and digital sessions to improve agent understanding of loss ratio management.
• Act as the “editor-in-chief” of all agent circulars, ensuring consistency and clarity.
• Work with internal teams to develop strategic content, including product updates, claims process changes, and training materials.
• Act as editor-in-chief of all agent circulars, ensuring clear and impactful messaging.
• Develop a structured content calendar for policy updates, claims guidelines, and market insights.
• Optimize communication channels to maximize agent engagement.
• Developing and managing partnerships with healthcare providers, medical associations, and event organizers to drive awareness, engagement, and strategic collaborations.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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