Senior Planning Manager

Your Tasks

Role Purpose

• Lead and partner with the business to deliver a robust, unbiased demand forecast, ensuring a single aligned plan drives decision-making and future direction. 


• Own and lead the end-to-end Demand & Supply Planning process to ensure optimal product availability while balancing service level, cost, and working capital.

Key Accountabilities

Supply Chain Strategy

• Partner with the Supply Chain Director to develop Demand & Supply Planning strategies aligned with country and ASEAN Supply Chain priorities.

Forecast Management

• Lead cross-functional collaboration (SCM, Marketing, Sales) to develop data-driven operational forecasts and annual business plans.


• Facilitate S&OP processes (Forecast Calibration, Consensus Meetings) to align stakeholders and drive coordinated actions.


• Challenge promotion and NPD forecasts, including cannibalization impact on base products.


• Improve forecast accuracy through root cause analysis and corrective action plans.


• Drive plans for clearance of excess or aging inventory (e.g., promo, PIPO, slow movers).


• Ensure monthly demand plan roll-over to support accurate replenishment planning.

Inventory Management

• Define and monitor optimal inventory targets aligned with business direction.


• Lead supply planning activities including replenishment, inventory control, VAS planning, and exception handling.


• Collaborate with Production Centre to synchronize demand and supply plans.


• Ensure alignment between replenishment plans and shipment sales phasing.


• Identify and reduce out-of-stock risks and undelivered orders to improve service levels.

Reporting & Performance Management

• Monitor and report key KPIs (Forecast Accuracy, BIAS, Customer Service Level).


• Provide regular analysis of actual vs forecast performance and highlight key risks/issues.


• Ensure inventory integrity and transparency across planning processes.


• Support S&OP reviews with relevant insights and recommendations.

Customer Collaboration

• Lead collaborative planning initiatives with key customers to align demand and supply plans.

Projects & Best Practice Sharing

• Lead or support supply chain projects and cross-functional initiatives.


• Drive adoption and sharing of best practices across MU ASEAN.

Leadership & People Management

• Lead, coach, and develop team members to achieve high performance.


• Drive talent development, succession planning, and performance management in partnership with HR.


• Contribute to personnel decisions and foster a high-performance culture within the team.

Your Profile

Key Requirements

• Strong background in demand planning and supply planning of FMCG industry.


• A Bachelor's Degree or the equivalent plus a minimum of 8 years of related forecasting/supply planning experience and at least 3 years experience working in management level.


• S&OP experience


• Strong analytical skill and leadership skill


• Good for the oral and written in communication skills 


• Good command of the English language


• PC Proficiency in Excel, Power BI, SAP 


• Outstanding relationship building skills with internal & external business partners


• Collaborate with key stakeholders internal and external to identify opportunities for integration of planning process