SEO Specialist

Job responsibilities: 

1. Website Structure & Technical SEO:

• Enhance website architecture by refining URL structures, internal linking, and site navigation to improve visibility on search engines.

• Conduct in-depth technical SEO audits to identify and resolve issues related to page speed, mobile responsiveness, crawl efficiency, and indexing.

• Implement advanced SEO features like schema markup, canonical URLs, and hreflang tags to boost search engine understanding and ranking potential.

2. Keyword Strategy & Research:

• Perform comprehensive keyword analysis to uncover valuable search terms aligned with business objectives.

• Track industry developments, competitor behavior, and user intent to continuously refine keyword targeting and SEO strategies.

• Create and manage a strategic keyword roadmap that supports content planning and long-term SEO success.

3. Content Creation & SEO Optimization:

• Lead the development of authoritative pillar content and support it with related cluster content to build topical relevance.

• Optimize on-page components such as meta descriptions, headings, image alt tags, and content formatting for improved engagement and search rankings.

• Maintain content SEO health over time by ensuring alignment with evolving keywords and linking strategies.

4. SEO Performance Tracking & Reporting:

• Utilize tools like Google Analytics, Search Console, SEMrush, and Ahrefs to track SEO performance and technical site health.

• Monitor key indicators such as organic traffic, search rankings, click-through rates, and conversions to assess effectiveness.

• Deliver detailed performance reports with actionable insights and recommendations for continuous improvement.

5. Team Collaboration & Strategic Integration:

• Work closely with content writers, developers, designers, and marketing teams to embed SEO best practices into all digital efforts.

• Contribute to link-building initiatives and digital outreach to improve domain authority and brand presence.

• Stay ahead of algorithm changes and emerging SEO trends to maintain a cutting-edge SEO strategy.

• Hands-on experience with industry-standard SEO tools, including Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.

• Solid understanding of HTML, CSS, and JavaScript, with the ability to identify and resolve technical SEO issues.

• Thorough knowledge of current SEO algorithms, search ranking factors, and evolving best practices.

• Proven track record in developing SEO-focused content strategies and collaborating effectively with editorial teams.

• Strong analytical mindset with excellent problem-solving skills and the ability to interpret complex data