Social Media Content Creator

1. Content Creation & Storytelling

• Develop original, engaging, and high-quality content to strengthen brand presence and audience connection.
• Write compelling copy for social media, blogs, newsletters, and destination features.
• Design graphics, animations, and short-form videos (Reels, TikTok, XHS) to complement written content.
• Ensure all content aligns with TRAVELOG’s brand guidelines, tone of voice, and campaign objectives.

2. Social Media Management & Optimization

• Manage and grow TRAVELOG’s social media accounts (Instagram, TikTok, Facebook, XiaoHongShu, etc.).
• Create platform-specific content strategies to maximize reach and engagement.
• Stay updated on emerging social trends, tools, and algorithms, applying them proactively.
• Monitor, analyze, and report on content performance, providing actionable insights for improvement.

3. Cross-Team Collaboration

• Work closely with the marketing team to plan and execute social media campaigns.
• Collaborate with sales and product teams to ensure consistency across channels.
• Contribute creative ideas to strengthen campaigns and audience engagement.

4. Project & Workflow Management

• Manage multiple content projects in a fast-paced environment while meeting deadlines.
• Maintain an organized content calendar and ensure timely delivery.
• Support campaign planning with innovative content ideas.

5. Performance Tracking & Reporting

• Track key metrics using analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics).
• Use engagement data to refine storytelling, visuals, and posting strategies.
• Provide regular performance reports and propose data-driven improvements.

Key Performance Indicators (KPIs)

Social Media Growth: Achieve monthly follower growth targets on core platforms.

• Engagement Rate: Maintain or exceed engagement benchmarks per channel.
• Content Consistency: Deliver consistent output of high-quality posts, videos, and visuals.
• Traffic & Leads: Increase website traffic, inquiries, and conversions from social channels.

• Bachelor’s Degree in Marketing, Communications, Creative Design, or related field.
• 2–5 years of proven experience in content creation, social media management, or digital marketing.
• Excellent command of English and Mandarin (written and spoken).
• Proficiency in Canva, Adobe Illustrator/Photoshop, or equivalent design tools.
• Strong understanding of social media algorithms, analytics, and optimization strategies.
• Ability to craft content that connects emotionally and drives action.
• Passion for travel/tourism and an eye for storytelling through words, visuals, and video.
• Detail-oriented with strong design/aesthetic sense and commitment to brand consistency.
• Independent, resourceful, and able to manage multiple priorities under tight timelines.

• Training & Development
• Performance Bonus