Social Media Coordinator

The Social Media Coordinator is essential to support the daily execution of our growing social initiatives, allowing the Head of Social to focus on high-level strategy, long-term brand building, and major campaign development. From real-time community engagement and content scheduling to UTM tracking, product launches, and partnership activations, the scope and volume of social tasks has outgrown the capacity of a one-person team.

Why Join Selkirk Sport?

• Lead brand design for the #1 brand in pickleball—an industry on the rise.


• Work on high-impact projects seen by millions.


• Collaborate with a fast-moving, innovative brand design team.


• Enjoy a high-energy work environment where your ideas shape the future of the sport.


• Competitive salary, benefits, and opportunities for growth.

Key Responsibilities

Content Creation & Scheduling

• Strategically develop and curate engaging content for all social media platforms (Instagram, Facebook, TikTok, X/Twitter, LinkedIn, etc.) that aligns with brand voice and campaign goals.


• Build and manage a consistent posting calendar, ensuring timely publication of weekly content across platforms.


• Collaborate with internal teams (design, product, marketing) to gather assets and align on key messaging and priorities.

Community Management

• Actively engage with the online community by responding to comments, direct messages, and brand mentions in a timely, professional manner (excluding customer service-specific inquiries).


• Identify and tag customer service tickets in Sprout Social to ensure proper routing and resolution.


• Foster a positive, authentic brand presence by building meaningful connections with followers and fans.

Launch Execution

• Assist in the planning, coordination, and execution of small to mid-scale product launches, brand announcements, and seasonal campaigns.


• Ensure social content and scheduling align with campaign timelines, promotional strategies, and marketing objectives.


• Coordinate cross-functional input to deliver cohesive messaging and impactful launch moments.

Product Tracking & Analytics

• Generate and manage UTM links to track campaign and product performance across digital touchpoints.


• Monitor link performance and adjust strategies based on traffic, engagement, and conversion data.

Partnerships & Programs

• Support the creation and scheduling of content related to brand partnerships, ambassador programs, influencer collaborations, and community initiatives.


• Ensure proper tagging, attribution, and visibility for partner content across relevant platforms.

Trend Monitoring & Industry Awareness

• Stay current with emerging social media trends, platform updates, algorithm changes, and cultural moments.


• Proactively suggest content ideas and strategy shifts based on relevant trends and industry best practices to maximize reach and engagement.

KPI Tracking & Reporting

• Track key performance indicators (KPIs) across platforms including reach, engagement, follower growth, click-through rates, and conversions.


• Compile regular performance reports and provide actionable insights to guide content and campaign optimizations.


• Collaborate with the team to A/B test content formats, posting times, and messaging to improve results.

Qualifications

Required:

• 2+ years of experience in social media management.


• Strong understanding of all major social media platforms including Instagram, Facebook, TikTok, X (formerly Twitter), YouTube, and LinkedIn.


• Experience managing and growing a YouTube channel is highly valued.


• Experience in ideating, filming, editing, and publishing engaging TikTok content that aligns with brand voice, taps into current trends, and drives platform growth


• Excellent copywriting skills with a strong grasp of tone, clarity, and storytelling.


•  Ability to multitask and manage multiple campaigns, content calendars, and deadlines simultaneously in a fast-paced, collaborative environment.

Preferred:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.


• A keen eye for visual composition, trends, and aesthetics with the ability to collaborate on or direct creative content that stands out in feed


• Understanding of UTM links and other tools to monitor campaign performance and user behavior across channels.


• Deep understanding of how to represent and maintain a consistent brand voice and visual identity across multiple platforms and content formats.


• Proficiency in using tools like Meta Business Suite and Sprout Social for content scheduling, audience engagement, and performance tracking.