Social Media Executive

Role Overview

We are looking for a highly creative and internet-savvy Social Media Handler who lives and breathes social media culture. This person should deeply understand how different platforms work, know how to ride trends quickly, and have a strong sense of humour, timing, and audience engagement.

You should be the type of person who immediately understands viral content, memes, trending topics, internet language, and knows how to turn them into engaging brand content.

Key Responsibilities

• Manage and grow the company’s social media presence across platforms such as TikTok, Instagram, Threads, X/Twitter, Facebook, LinkedIn, and others

• Monitor daily social media trends, viral topics, memes, and internet conversations

• Create fast, relevant, and engaging content around trending topics while maintaining brand image

• Write witty, humorous, and relatable captions/content that resonate with online audiences

• Develop creative social media campaigns and content ideas

• Plan and execute content calendars

• Engage with online communities, comments, and audience interactions

• Work closely with design/video teams to produce content quickly and effectively

• Understand different audience behaviours across different social media platforms

• Analyse social media performance and optimise content strategy based on engagement and reach

• Stay updated on platform algorithm changes, content trends, and emerging social media culture

Requirements

• Strong understanding of social media platforms and internet culture

• Excellent writing and communication skills in English

• Strong sense of humour, creativity, and storytelling

• Fast thinker with strong awareness of current trends and viral content

• Ability to create content that feels organic, relatable, and engaging

• Familiar with meme culture, online communities, and trending conversations

• Able to react quickly to trending topics and produce content in a timely manner

• Experience managing brand social media accounts is an advantage

• Comfortable working in a fast-paced environment

• Basic design, video editing, or content creation skills are a plus

What We’re Looking For

We want someone who:

• Understands “how the internet talks”

• Knows what content makes people stop scrolling

• Can turn viral moments into engaging brand opportunities

• Has good humour and strong social awareness

• Knows the difference between platform cultures (TikTok vs Instagram vs Threads vs X/Twitter vs LinkedIn)

• Can balance being funny, trendy, and still aligned with the brand

Bonus Points If You:

• Personally create content on TikTok/Instagram/Threads/X

• Have experience growing pages organically

• Constantly keep up with trends, memes, and viral topics

• Are naturally creative and highly plugged into internet culture

Success in This Role Looks Like:

• People actually engaging with our content

• Content getting shared organically

• Faster trend execution

• Stronger online brand personality

• “Admin deserves a raise” type comments