Key Responsibilities:

Trade Marketing Strategy & Planning

• Develop and implement annual trade marketing strategies aligned with overall business and sales objectives.
  
• Translate brand and commercial strategies into effective channel-specific marketing plans and initiatives.
  
• Identify opportunities to strengthen market presence, improve channel productivity, and increase product penetration.
  
• Develop annual trade marketing budgets and monitor spending to ensure optimal return on investment.
  

Channel & Distributor Development

• Work closely with distributors, dealers, retailers, and other channel partners to develop initiatives that drive sales and improve product visibility.
  
• Develop channel-specific programs to support customer acquisition, retention, and revenue growth.
  
• Analyse channel performance and identify opportunities to improve distribution, product availability, and sales effectiveness.
  
• Support the Sales team in developing joint business plans and strategic initiatives with key distributors and dealers.
  

Trade Promotions & Campaigns

• Plan and execute trade promotions, dealer incentives, product campaigns, and seasonal initiatives to stimulate sales.
  
• Develop promotional mechanics that balance commercial effectiveness with profitability.
  
• Track and evaluate campaign performance, providing recommendations for future improvements.
  
• Ensure trade marketing activities are executed consistently and effectively across different territories and channels.
  

Merchandising & In-Store Activation

• Develop and implement merchandising standards to strengthen product visibility across dealer outlets, retail locations, and trade counters.
  
• Manage the development of point-of-sale materials, displays, signage, product information, and other trade marketing assets.
  
• Conduct regular market visits to monitor execution, competitor activities, and overall brand presence.
  
• Identify opportunities to improve customer experience and product presentation at trade locations.
  

Contractor & Trade Engagement

• Develop engagement programs targeting contractors, installers, builders, architects, and other industry influencers.
  
• Support technical seminars, product demonstrations, training sessions, trade events, and contractor engagement programs.
  
• Work with Sales and Technical teams to communicate product benefits, applications, and value propositions to trade audiences.
  
• Build stronger relationships with key industry stakeholders to increase product advocacy and specification.
  

Market Intelligence & Competitor Analysis

• Monitor market trends, competitor activities, pricing, promotions, channel developments, and customer behaviour.
  
• Gather feedback from distributors, dealers, contractors, and Sales teams to identify market opportunities and challenges.
  
• Translate market insights into actionable trade marketing strategies and commercial recommendations.
  
• Conduct regular reviews of competitor campaigns and channel initiatives to ensure the business remains competitive.
  

Performance Analysis & Reporting

• Monitor trade marketing KPIs including sales growth, campaign ROI, channel performance, distribution, product penetration, and promotional effectiveness.
  
• Analyse sales and market data to evaluate the effectiveness of trade marketing investments.
  
• Prepare regular reports and recommendations for senior management.
  
• Continuously optimize trade marketing activities based on performance insights and market feedback.
  

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Product Management, Finance, Supply Chain, and Technical teams to ensure effective execution of trade initiatives.
  
• Provide Sales teams with the necessary marketing tools, materials, campaigns, and channel support to achieve commercial objectives.
  
• Coordinate with external agencies, suppliers, and trade partners to ensure timely and effective execution of marketing programs.
  

Requirements