Web Developer

The Role: Architecting Our Revenue Engine

Who We Are: We are an industry -leading education and training platform. We don't just sell courses; we build transformative learning experiences.

Your Mission: We are looking for a Web Developer, but if you only want to “execute designs” or "write code in a vacuum," this role will frustrate you. Your job is not just to build pretty pages—your job is to build revenue infrastructure. You will sit at the intersection of Marketing (traffic), Sales (conversion), and Product (packaging), using code, SEO, and conversion psychology to turn visitors into enrolled students.

What You’ll Actually Do

1. Build High -Converting Sales Pages (Sales Sync)

• Transform sales psychology into digital architecture. You will build landing pages for our flagship bootcamps, masterclasses, and advanced programs.
  

• Design objection -handling sections, comparison tables, and strategically placed testimonials based on real feedback from our Sales team.
  

• Master the art of the above -the -fold hook, CTA placements, and information hierarchy.
  

2. Drive SEO & Technical Visibility (Marketing Sync)

• Implement robust structural SEO: 5W1H content blocks, internal linking, breadcrumbs, and crawlable navigation (HTML/CSS, not JS -dependent).
  

• Implement structured data (Schema / JSON -LD) and ensure our site serves strong E -E -A -T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals via optimized Author and Testimonial pages.
  

• Own the technical health: monitor Google Search Console, fix crawl errors, and optimize Core Web Vitals for lightning -fast page speeds.
  

3. Architect Product Positioning & CRO (Product Sync)

• Run A/B tests on headlines, layouts, and behavioral triggers to constantly improve our conversion rates.
  

• Structure logical category pages and program pathways so our product suite is dead -simple for users to navigate and upgrade through.
  

• Optimize the mobile UX and eliminate drop -offs on high -traffic pages.
  

How You Will Win Here (Success Metrics)

In your first 6–12 months, success looks like measurable increases in our conversion rates, organic CTR, and time -on -page. Our course architecture will be perfectly logical, and our sales pages will be objection -crushing machines.

Requirements

Your Arsenal (Requirements)

• The Tech Stack: Strong WordPress experience (Thrive Architect is a massive plus) and solid HTML/CSS.
  

• Technical SEO Mastery: You know your way around Core Web Vitals, indexing health, and Schema (JSON -LD) implementation.
  

• Conversion Psychology: You understand problem agitation, urgency mechanics, social proof placement, and how to guide a user’s eye to a CTA.
  

• Data -Informed: You make decisions based on analytics, heatmaps, and testing, not just "gut feelings."
  

Who This Role is NOT For

• Designers who prioritize aesthetics and "pretty" over structural conversion.
  

• Developers who avoid marketing, sales, and cross -team collaboration.
  

• People who need exact, step -by -step instructions rather than taking ownership of a problem.
  

• Anyone who is ego -driven about their designs and resists data -backed feedback.
  

Your DNA (Traits We Value)

• Analytical & Structured: You see websites as logical systems.
  

• Assertive: You are comfortable pushing back on unclear messaging or bad UX ideas.
  

• Detail -Obsessed: You know that a broken link or a slow -loading script costs money.