Web3 Head of Marketing and Communications (Malaysia-Remote)

Responsibilities

Strategic Marketing Leadership: Craft and implement a dynamic marketing strategy that propels Token Metrics to the forefront of the crypto analytics industry, driving brand awareness and user growth.

Product Marketing Innovation: Lead cutting-edge marketing campaigns for new product launches, utilizing data-driven growth hacking tactics to ensure rapid market penetration and sustained engagement.

Corporatemunications Excellence: Direct all aspects of public relations and corporatemunications, positioning Token Metrics as a thought leader in the space. This includes managing media relations, craftingpelling press releases, and articulating thepany's mission and achievements.

Brand Development and Positioning: Elevate the Token Metrics brand by developing a distinctive brand identity and narrative that resonates deeply within the cryptomunity. Ensure consistency across allmunication channels.

Foster a vibrant and engaged onlinemunity, leveraging platforms central to the crypto ecosystem. Initiate and drive engagement strategies that build brand loyalty and advocacy.

Content Strategy Leadership: Oversee the creation and distribution ofpelling, informative, and engaging content across platforms, particularly YouTube and Twitter/X, aligning with strategic marketing objectives. Prioritize content that educates, engages, and elevates the Token Metrics brand.

Cross-Functional Collaboration: Act as a strategic partner to product, engineering, and sales teams, ensuring marketing strategies effectively support product development and sales initiatives.

Team Development: Build and mentor a world-class marketing team. Inspire creativity and foster a culture of innovation, data-driven decision-making, and accountability within the team.

Requirements

Crypto Market Mastery: Demonstrated deep understanding and experience in the crypto or blockchain sector, with a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition.

Proven Marketing Leadership: 7+ years of experience in marketing, with at least 4 years in leadership roles within the crypto, fintech, or a related technology field, showcasing the ability to inspire teams and execute visionary marketing strategies.

Growth Hacking and Product Marketing Expertise: A history of successful crypto/SaaS product launches, displaying an aptitude for employing creative growth strategies and tactics.

Corporatemunication and PR Skills: Strong experience in managing corporatemunications, with the ability to navigate media relations and articulate apelling brand story.

Exceptional ability in cultivating and engaging onlinemunities, with specific success within the crypto sector.

Content Strategy and Development Savvy: Expertise in overseeing content creation and strategy, particularly in video and social media, with a focus on narratives that engage the crypto audience.

Educational Background: Bachelor's degree in Marketing, Business,munications, or related fields. Master's degree or professional marketing or blockchain certifications preferred.

About Token Metrics

Token Metrics helps crypto investors build profitable portfolios using artificial intelligence based crypto indices, rankings, and price predictions.

Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries. Job ID AYUzddGtZB2h