Website Growth Lead

About EPOS

Backed by Ant International (a global leader in digital payments, digitisation, and financial technology solutions), EPOS is a leading Point-of-Sale (POS) digital solutions provider.

Supporting Ant International's mission to empower SMEs, EPOS serves as the central hub of its global merchant payment services provider, Antom, delivering integrated O2O digital, payment, and banking solutions to SMEs worldwide—empowering Every Point Of Success in their business growth.

With a growing presence across Southeast Asia, we’re looking for passionate individuals to join our diverse and driven teams. Be part of our journey as we expand to create meaningful, impactful changes for businesses around the world.

Role Overview

We’re hiring a website growth lead to own and improve inbound conversion on our regional websites and conversion funnels. Your core goal: increase inbound conversion rate to 3% by identifying the highest-leverage opportunities, shipping improvements quickly, and driving measurable lift.

Because we are an AI team, we expect this person to work AI-natively. That means more than occasional use of ChatGPT. We’re looking for someone who naturally uses AI to:

• speed up funnel analysis and insight generation
• draft and iterate landing page variants and lead magnets
• automate repetitive growth workflows

What you will own

You will own inbound conversion performance across the full journey from visitor to qualified lead. You will identify where the funnel is leaking, prioritise the biggest opportunities, and work cross-functionally to ship improvements fast.

Your north star is improving inbound conversion rate and the efficiency of our inbound engine.

What you will do

• Own the inbound conversion target and drive initiatives to reach it
• Analyze funnel performance and identify the biggest drop-off points
• Run rapid experiments across landing pages, site flows, forms, offers, and lead capture experiences
• Build and iterate on lead magnets, interactive conversion assets, and other inbound offers

• Use AI tools, agents, and automation to accelerate experiment research, analysis, asset creation, and iteration speed

• Builder mentality: Proactive, takes ownership, and not afraid of big goals and fast iteration
• 5+ years in growth, conversion rate optimization, or demand generation
• Strong track record improving website, landing page, or funnel conversion
• Strong commercial judgment on what is likely to move conversion
• AI native: you naturally use AI to speed up your tasks and automate repetitive workflows and are interested in how AI can boost conversion
  
  Strong pluses
• Experience building lead magnets, engineering-as-marketing or other conversion assets
• Familiarity with analytics, experimentation, and session/user behavior tools
• Strong instincts for offer design, messaging, and conversion copy