[ZL] Brand Marketing Manager (Fashion Industry) | RM8000 | Based in JB

Brand Marketing Manager
Working Hour : 9am-6pm （Mon-Fri）
Location: Johor Bahru , Seri Austin

Our client is a dynamic and rapidly growing retail company ,known for delivering high-quality fashion and lifestyle products. They are seeking a committed Brand Marketing Manager to join their team. Your primary role is to develop, implement, and oversee the marketing strategies to enhance brand awareness, engagement, and loyalty.

Job Responsibility:

• Design and executive marketing campaign including promotions, and joint business plans with trade partners and brand owners
• Develop long-term vision and strategy and translate them into commercial plans. Own the creation of the execution plan, annual and brand plans.
• Analyze brand Profit and Loss (P&L) and Implement strategies to enhance profitability and achieve financial targets
• Leading in managing social media platforms of the Company including layout positioning, content planning and management.
• Create and execute customer relationship management (CRM) strategies to enhance customer engagement and loyalty.
• Plan and manage PR initiatives to boost media coverage and brand visibility.
• Lead and partner with internal and external functions (Merchandising, Marketing, Retails, etc.) to develop brand direction, impactful product launches, channel / geographic expansion plans, and go-to-market strategies.
• Mentor and manage the marketing team, addressing day-to-day operational challenges.

Job Requirements:

• Diploma or Bachelor's degree in Business or a related field.
• At least 3 years of experience in fashion brand marketing.
• Strong understanding of Google SEO, SEM, analytics, YouTube optimizations, Instagram, Facebook, and LinkedIn

Job Type: Full-time

Pay: RM7,500.00 - RM10,000.00 per month

Benefits:

• Maternity leave
• Parental leave
• Professional development

Schedule:

• Monday to Friday

Supplemental pay types:

• Performance bonus
• Yearly bonus