Marketing Executive

Company Description Our vision 'To create a better everyday life for the many people' is the reason why IKEA and our centres exists and why people choose and love to come to us. It is the driving force behind our success. We believe home is the most important place in the world and by becoming 'The leader in life at home' we will secure a strong brand position for IKEA and stimulate home furnishing interest on our markets. We want to be the 'Preferred shopping centre destination' for retailers and business partners. For a successful future we must secure 'Growth with long term profitability' and we will do this by a consistent focus within our four strategic cornerstones of Growth, People, Sustainability and Costs. Acting like a market leader in all our decision making and securing a 'Market Leadership Mentality' in our organisation will drive us to reaching our vision. Job Description Campaigns & Activities

• To plan and execute a variety of marketing, promotion and thematic campaigns within budget.
• Track campaign and activities execution timeline and expenses with post-campaign report.

Partnership

• Identify and build business relationships with strategic partners for joint campaigns and promotions.
• Collaborate with the surrounding community to drive support and participation for community-focused events in mall.

Promotion Areas

• Responsible in organizing the bookings of the centre's promotional locations and ensure the layout presentation is in line with the mall objectives which complements the shopping ambience positively.
• Responsible in achieving the income KPI of the assigned promotion areas.
• Execute marketing space plan with the consideration of merchandising mix from designated categories and accounts, tenants requirement, revenue target, seasonal commercial, event marketing support with a good image and reputation that address to our positioning.
• Input detail revenue and spending for annual budget purpose and on monthly basis for forecasting purpose with understanding of accrual of revenue and expenses where it is necessary.

Advertising Areas

• Responsible in leasing out the designated advertising and promotional mediums as well as monitor the quality outcome on production, installation and dismantling.
• Responsible in coordinating all relevant advertising bookings with appointed advertising concessionaire to achieve monthly income KPI.

Miscellaneous

• Responsible in the administrative and corporate records of the department.
• Prepare and manage internal communication among co-workers and tenants.
• Responsible for procurement related to campaigns, activities and capex items.

Qualifications

• Diploma / Degree in Marketing, Mass Communications, Public Relations, Business Administration or equivalent.
• Minimum 2 years of working experience preferable in mall related
• Proactive, Independent, team player, organized, ability to work under pressure and to meet deadline in multi-tasking environment.
• Meticulous, able to monitor budgets.
• Understanding of variety of communication channels with fundamentals in ATL, BTL, PR and Digital planning.
• Proficient with MS Words, Excel, PowerPoint & other office applications.

Pr, Public Relations, Ms Words, Powerpoint, Marketing, Business Administration, Btl, Atl, Excel