Head of Marketing - Retail

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the job Head of Marketing - Retail

About the company:

Our clientis a company with a focus on health andlifestyle. Their philosophy is to bring health and happiness through products that are clinical, safe and proven for customers.As the team is expanding, they are looking for an experienced and dynamic marketing professional to lead and manage the overall business performance, budgets and marketing activities of the Marketing Department to meet set objectives and targets.

Job Responsibilities:

• Oversee the Marketing Team work closely with Sales Team and cross-functional departments to ensure smooth execution of product plans and activities that meet product set objectives & targets.
• Develop a short term and long term marketing strategy & plan to achieve set division/ department product objectives and goals (i.e. sales revenue, growth, market share and profitability).
• Lead and guide the Marketing Team to plan and implement appropriate marketing mix strategies for their respective product groups to ensure overall division/ department objectives & sales targets are met.
• Product lifecycle management and work together with R&D/partake in the new product development processes, specifically to lead in product market concept, pricing and packaging.
• Analyze and review the products performance (new and existing) to provide recommendations for new products to be introduced or to phase out any existing products.
• To gather field or market intelligence to initiate and formulate appropriate marketing strategies to enhance brand market competitive position and increase products sales performance.
• Identify the major strengths and gaps in department and portfolio in recommendations to pursue and capitalize to strengthen the company/ department's position with its target markets.
• Responsible in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Design and oversee all aspects of digital marketing initiatives including product contents, marketing database, and FB campaigns.
• Constantly review the business plans, re-strategize and initiate plans/programs to drive sales.
• To understand the needs of distributors and plan strategies.
• Assume full responsibility for budgetary control for the division/ department.
• Assesses market competition by comparing the Companys product to competitors products.
• Propose or recommend product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
• Any other duties & tasks, which may assign by the superior from time to time.

Remuneration:

RM 15,000 - RM 18,000