Senior Business Analyst

The Analytics department studies and analyses the company's customer interest and behavioral data, with the goal of driving readership, subscriptions and revenue growth.

We are looking to hire a talented and agile Senior/Junior Business Analyst to analyze, visualize and provide actionable insights on:

• Customer interests and segmentation
  
• Readership and subscription behavior
  

The Business Analyst will play a key role in running special projects and ideate/improve on our subscriber journey, from readers acquisition to retention and recovery. The Business Analyst will be the bridge between the business units and the Analytics team, able to work collaboratively with the business units as an equal thought partner to add value and promote data-driven decision-making.

Key Responsibilities:

Dashboards and Reports

• Support business units to create dashboards and visualizations using  Google Data Studio / GA Custom Reports / Tableau or other tools
  
• Maintain daily reports and insights across the business units
  

Data Analysis, Visualization and Storytelling

• Ideation of use cases, hypothesis and perform feasibility
  
• Monitor the performance of The Star websites on Google Analytics through tracked metrics and dimensions
  
• Develop presentation slides to articulate use cases or actionable business insights, translate data-driven output to plain layman’s terms (via data visualization and storytelling), and make appropriate recommendations to business units
  
• Assist data science team to refine their uses cases and provide inputs on data modeling and analysis
  
• Perform ad-hoc analysis on audiences, readership and subscriptions based on business requests.
  
• Research and apply industry use cases and best practices
  
• Proactively communicate interesting trends and insights to business stakeholders
  

Project/Change Management

• Support and improve readers/subscriber journey across acquisition,  retention and recovery via a combination of EDM, web/app pushes, and web messages.
  
• Manage end-to-end execution of use cases, business analysis, and projects - from ideation, requirements gathering, data sourcing, feasibility study, execution, to completing the deliverables and presentation to stakeholders
  
• Manage own project timeline, assumptions, constraints and dependencies
  
• Manage vendor on operations, contract and billings
  
• Proactive in prioritizing workload and expectations
  

Others

• Any other tasks or duties that may be assigned from time to time.
  

Requirements

The minimum years of related work experience : 1 to 3 years relevant experience

Type of experience essential to the position:

• Business Consulting
  
• Technology & Data Analytics
  
• Social Media Analytics
  

Technical Skills:

• Highly analytical
  
• Highly proficient in Excel & google sheets
  
• BI/Visualizations like: Tableau/Google
  
• Data Studio
  
• Experience or knowledge of Google Analytics a plus
  
• Proficient in data querying or data extraction via SQL is a plus
  
• Experience in Marketing Automation