Senior Public Relations Executive

Company Description

Continuum PR, a full-service public relations agency, redefines client communication. We craft strategic narratives, build enduring relationships, and secure continuous brand presence for stakeholders. Fuelled by the power of ideas, we empower businesses of all sizes, locally and globally, to transform their narratives and achieve success.

Role Description

Do you dream in press releases and strategise in soundbites Are you a wordsmith with a nose for a good story and the finesse to weave it into a captivating narrative If you crave a fast-paced environment where creativity meets communication, then this Senior PR Executive role might be your calling.

Key Responsibilities:

1. Develop and execute comprehensive PR strategies aligned with client goals, ensuring consistent messaging across all channels.
2. Cultivate and maintain strong relationships with journalists, editors, and influencers to secure positive media coverage and manage incoming inquiries effectively.
3. Craft compelling press releases, articles, speeches, and other written materials that effectively communicate key messages and enhance brand visibility.
4. Proactively identify potential issues and develop crisis communication plans to safeguard the brand's reputation during challenging situations.
5. Work closely with cross-functional teams including marketing, social media, and senior leadership to integrate PR initiatives into overall marketing campaigns and business strategies.
6. Monitor and analyse media coverage and PR campaign performance, providing regular reports and insights to inform future strategies and tactics.

Bonus Points if you:

Have a passion for our industry and can speak the lingo.

Possess a sixth sense of emerging trends and know how to leverage them for our brand.

Can juggle multiple projects with a smile and a deadline-crushing spirit.

Speak Mandarin