Internship in Marketing

Do you want beneficial technologies being shaped by your ideas? Whether in the area of mobility solutions, consumer goods, industrial technology of energy and building technology – with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. At Bosch, we develop, examine and enhance new systems, components and technologies. Our aim is simple – improving lives. Some 70,000 researchers and developers work for that at Bosch: at 120 locations worldwide, in a single network. In 2018 the Bosch Group had 410,000 associates worldwide and achieved 78 billion euros in sales. Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group's interests in South East Asia. In the Research and Technology Center Asia Pacific we focus on solutions and products for South East Asia, China and India.

Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch has diversified businesses in Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has three manufacturing plants in Penang providing Car Multimedia, Power Tools and Automotive Steering systems. In 2018, Malaysia contributed sales of RM 538 million (113 million euros) and employed more than 4,500 associates.

We are looking for a passionate and proactive Marketing Intern to support our marketing team in executing campaigns, managing brand initiatives, and driving impactful projects. This internship offers hands-on exposure to real marketing activities, from strategy to execution.

Key Responsibilities

• Support the execution of marketing campaigns across digital and offline platforms

• Assist in managing brand campaigns to ensure consistent messaging and brand identity

• Help plan and coordinate marketing materials (e.g., brochures, digital content, promotional materials)

• Conduct market research and competitor analysis to identify trends and insights

• Assist in analyzing campaign performance data and preparing basic reports

• Coordinate with internal teams and external vendors to ensure smooth implementation of marketing activities

Projects & Learning Exposure

As a Marketing Intern, you will gain practical experience by:

• Assisting in product launch activities, including preparation and coordination

• Supporting internal and external event planning (roadshows, exhibitions, corporate events, etc.)

• Coordinating and executing marketing plans and promotional activities

• Contributing to PR initiatives, including drafting press releases and supporting media coordination

• Currently pursuing a degree in Business, Marketing, or related fields.
• Good proficiency in Microsoft Offices and Editing tools
• Good communication and teamwork skills.
• Preferable 4 months - 6 months of internship compulsory commitment.

What You’ll Gain

• Hands-on experience in real marketing campaigns

• Exposure to brand management and product marketing

• Practical skills in market research and data analysis

• Opportunity to work closely with cross-functional teams