Scope
The Marketing Manager is responsible for proposing and implementing marketing strategies to promote revenue growth and generation in the resort's continuing effort to deliver outstanding guest service and financial profitability. Strategically activate key marketing messages and promotions across both print and digital platforms, including website (brand and third- party), email, paid search, SEO, display, mobile and social to drive awareness and grow e-commerce revenue. This is a property based position at the Rosewood Mandarina.
Duties and Responsibilities
- Responsible for proposing and implementing marketing strategies to promote revenue growth
- Proactively manage the e-commerce digital agency and execute strategies including paid search, SEO and display re-marketing, leading the monthly calls to review results and set strategies for future months
- Create email marketing campaigns for the hotel and relevant outlets, including messaging, targeting and measurement
- Work closely with Director of Sales & Marketing to support the execution of sales & marketing strategy, including marketing communications, public relations, social media & digital marketing
- Act as the lead on the resort’s website content, ensure all information, promotions and photography are accurate at all times
- Act as the lead on Rosewood Elite website, ensuring all information, promotions and photography are accurate and refreshed bi-monthly
- Find new marketing, outreach and partnership opportunities to increase brand image and exposure of products
- Manage content and updates across all third-party websites, including OTA’s
- Ensure resort photography is up to date across all platforms and that it adheres to Rosewood’s visual identity standards
- Strong copy-writing skills as it relates to brochure text, direct email campaigns, sales promotional material and resort promotions/advertising
- Work with Revenue Management to ensure maximum potential of key marketing strategies including, but not limited to, third party websites
- Act as the lead contact with the Corporate Digital Marketing & eCommerce team for Rosewood Mandarina
- Develop promotional material for sales & marketing team
- Develop and maintain knowledge of market trends, competition and customers
- Professionally represent the hotel in community and industry organizations and events
- Contribute to the annual marketing plans and budget process, and maintain expenses within the budgeted guidelines
- Maintain a respectful working relationship with on-property colleagues and facilitate flow of communication
- Maintain knowledge of all Rosewood Hotels & Resorts to facilitate cross marketing. Build relationship with Sales/Marketing counterparts from Regional Sales Office and sister hotels to relay leads and requests.
- Prepare and submit timely monthly reports to Regional Director of Sales & Marketing
- Participate in scheduled sales and/or marketing meetings, training and other strategy related meetings as required
- All other duties as required
Skills and Abilities:
- Four years of digital/e-commerce experience; previous experience with a luxury/hospitality brand preferred.
- Knowledge of content management and email marketing platforms; previous experience using Adobe AEM platform, or similar, and Photoshop/InDesign preferred.
- Bachelor’s degree in business/marketing/communications or related discipline.
- Excellent writing, communication & presentation skills with the ability to interpret and adhere to brand standards.
- An eye for design and creativity to communicate the hotel across digital platforms.
- Ability to work cross-functionally across multiple teams on property including operations, catering, and sales.
- Ability to manage strategy and analyze data with key recommendations from digital agency, as well as other agency partners.
- Knowledge of the digital marketing landscape, including website, email, paid search, SEO, display, mobile and social
- Preferred proficiency with analytics and design platforms such as Google Analytics and Adobe Photoshop
- Strong English language, grammar and editorial skills
- Requires excellent communication skills, both verbal and written
- Ability to communicate customer needs and resolve complaints independently
- Ability to establish, monitor and achieve goals
- Ability to act independently with minimal or no supervision
- Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel, Opera, and Salesforce
- Perform job functions with attention to detail, speed and accuracy
- Prioritize, organize and follow-up on all actions
- Be a clear thinker, remaining calm and resolving problems using good judgment
- Follow directions thoroughly and can work with minimal supervision
- Work cohesively with co-workers as part of a team
- Maintain confidentiality of guest and client information and pertinent hotel data
Travel Requirements:
- Limited travel
Physical Demands:
- Reaching, bending, pushing, pulling, twisting, lifting, and climbing.
- Have frequent need to perform standing and walking activities related to inspecting property.
- Constant need to perform the following physical activities: grasping, turning, finger dexterity.
- Occasional need to stand for long periods of time.
- Lifting/carrying up to 10 lbs. frequently and 25 lbs. occasionally.
- Higher weight threshold may apply when traveling with luggage.
- Vision requirements: constant need to view small print.
- Frequent need to see small details and things clearly beyond arm's’ reach
No es necesario CV
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