Senior Associate, Marketing Automation - Start Now

We are looking for an ambitious Senior Associate, Marketing Automation to join our dynamic team at Nasdaq in Mexico City Mexico City
Growing your career as a Full Time Senior Associate, Marketing Automation is a great opportunity to develop exceptional skills.
If you are strong in adaptability, project management and have the right personality for the job, then apply for the position of Senior Associate, Marketing Automation at Nasdaq today!

Nasdaq is looking to hire a Senior Marketing Associate to support email and marketing automation efforts across its fast-growing global commercial technology business, Financial Technology. The Marketing Automation Senior Associate will support the creation and performance of program flows across all stages of the customer lifecycle. Leveraging Marketo, they will also partner with the Digital and Portfolio Marketers to deploy and manage integrated marketing campaigns ranging a variety of objectives. From demand generation, to onboarding to loyalty, and reactivation flows that drive awareness for Nasdaq’s offerings, the Marketing Automation Senior Associate will be a key contributor in nurturing prospects through a complex buyer’s journey and fueling client satisfaction that will lead to lower customer acquisition costs and higher lifetime value of each customer. The Senior Associate, Marketing Automation will report to the Head of Performance Marketing for the Financial Technology Division with a dotted-line to the Head of Marketing for European Markets & Listings. This role will collaborate with the GTM Marketing Team, broader Digital Marketing and the Funnel Manager to develop programs that will drive success against defined KPIs.Your Responsibilities:Develop, QA, and deploy email campaigns from one-off sends to automated persona-based, industry-based and audience-based drips and account-based nurturesDevelop and QA various marketing programs outside of emails, including event and webinar programs, forms, landing pages and general data managementReview all campaigns before launch to ensure error free execution in copy, design and implementationSupport essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansingCollaborate with the creative team to improve the look & feel, as well as attractiveness and quality of our emailsAnalyze email programs across objectives and audiences to develop benchmarks to measure improvement (click-through, forwards, etc.)Develop and execute strategies to grow our global database of emailable contacts in collaboration with the GTM team in accordance with industry standardsWork to minimize list decay and unsubscribes while increasing the productivity of our email sendsPlan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growthContinuously surface insights to optimize send time, email subject lines, CTA language, and placement, post-submitter nurture strategyAssist in providing “closed loop” reporting – tying Marketing’s efforts to sales revenueCore Competencies2+ years of hands-on experience designing, building, and implementing email automation sequences in Marekto or equivalent platformAble to balance business needs, technology limitations and commitment to user experienceData-driven decision-making skillsAgile mentality and approachExceptional project management, collaboration, and communication skillsStrong attention to detail; capable of serving the most critical QA function for the email program and reporting structureKnowledge of customer data analytics and segmentationSalesforce.com experience preferredCome as You AreNasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Benefits of working as a Senior Associate, Marketing Automation in Mexico City Mexico City:

● Excellent benefits
● Advancement opportunities
● Competitive salary