Customer Planning & Activation Head - Modern Trade

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Customer Planning & Activation Head - Modern Trade

Apply locations Mexico City, Mexico time type Full time posted on Posted 2 Days Ago job requisition id JR1099090

Job Description :

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life. Our ambition is to be the best performing, most trusted and respected CPG Company in the world. A large part of this ambition will be achieved through building outstanding distributor relationships, developing a winning a bolder culture working cross functionally and with distributors to provide an unparalleled brand and retail proposition at the point of purchase in the market. Diageo Mexico has a clear vision of be recognized as one of the top 3 sales forces within the CPG companies and the number 1 in the On Trade Channel. Diageo is the market leader into the growing categories of Whisky & Tequila. We want to strengthen our position in both categories, but at the same time we have decided to expand our relevance and continue with our value creation strategy by entering in some other categories, such as rum & vodka. To accurately take on these challenges, we have to accelerate our commercial capabilities in order to be able to exceed consumers & customers expectations and achieve our daring business goals, which include understand and develop customers passionate about middle class consumers, as well as craft the accurate differentiation to strategic customers with the ambition to gain penetration in TBA. This position is Responsible for handling and implementing the commercial calendar, orchestrate all activities and budget (A&P + Trade Spend) in POS dedicated to Modern Trade. Closely partners with Head of MT and marketing team to ensure we have effective promotions, activities, calendar, and a winning mix of brand & category activity to drive business performance (planner detailed execution), requires complex judgement based on advanced analytical thought.

As leader in the company this position requires Influence and leadership skills are to make things happen aligning multiple internal and external partners as well as developed communication skills, ability to negotiate mainly internally and often at higher levels ; commercial competence is required, experience leading a modern trade account is a bonus.

Responsibilities

• Lead Modern Trade Strategy
• Define investments across sub channels and customers (A&P + Trade Spend)
• Partner with channel head to guarantee results delivery
• Customer Facing to create joint business plans
• Collaborate with marketing to understand and deploy marketing plans in to point of sale activities.
• Handle End to End process to assure OTIF activities
• Collaborate on demand planning process pushing teams to deliver performance ambitions
• r partners are equipped to deliver the ambition
• Portfolio Strategy definition with Marketing
• Operational: logistics and operational cost savings opportunities
• Develop of commercial policies appropriate to the market and defend our policies during negotiations, aligned with our values, principles and processes
• DrinkIQ, Be an ambassador of our Responsible Consumption agenda
  
   

Requirements

 

• Critical thinking and overview of the business with the capacity to establish a long-term plan for balanced growth
• Commercial experience, with adequate management and understanding as well as financial P&L.
• Requires a high level of leadership, capable of working collaboratively with other areas and functions within Diageo.
• Must influence other areas, external partners and clients to implement new processes and acquire results.
• Negotiation and persuasion skills with internal and external clients.
• Good analytical skills and knowing how to obtain the right information and make things happen in the organization.
• Capacity to develop project management, business and financial skills
• High communication skills, inspiring and directive
• Languages Fluent Spanish and English
• University degree with a minimum of 8 years of experience
• High influence, Commercial, Mkt, Finance, Supply

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life. Our ambition is to be the best performing, most trusted and respected CPG Company in the world. A large part of this ambition will be achieved through building outstanding distributor relationships, developing a winning a bolder culture working cross functionally and with distributors to provide an unparalleled brand and retail proposition at the point of purchase in the market. Diageo Mexico has a clear vision of be recognized as one of the top 3 sales forces within the CPG companies and the number 1 in the On Trade Channel. Diageo is the market leader into the growing categories of Whisky & Tequila. We want to strengthen our position in both categories, but at the same time we have decided to expand our relevance and continue with our value creation strategy by entering in some other categories, such as rum & vodka. To accurately take on these challenges, we have to accelerate our commercial capabilities in order to be able to exceed consumers & customers expectations and achieve our daring business goals, which include understand and develop customers passionate about middle class consumers, as well as craft the accurate differentiation to strategic customers with the ambition to gain penetration in TBA. This position is Responsible for handling and implementing the commercial calendar, orchestrate all activities and budget (A&P + Trade Spend) in POS dedicated to Wholesalers. Closely partners with Head of WHS and marketing team to ensure we have effective promotions, activities, calendar, and a winning mix of brand & category activity to drive business performance (planner for detailed execution), requires complex judgement based on advanced analytical thought.

As leader in the company this position requires Influence and leadership skills are to make things happen aligning multiple internal and external partners as well as developed communication skills, ability to negotiate mainly internally and often at higher levels ; commercial competence is required, experience leading a modern trade account is a bonus.

Responsibilities

• Lead Wholesalers Trade Strategy
• Define investments across sub channels and customers (A&P + Trade Spend)
• Partner with channel head to guarantee results delivery
• Customer Facing to create joint business plans
• Collaborate with marketing to understand and deploy marketing plans in to point of sale activities.
• Handle End to End process to assure OTIF activities
• Collaborate on demand planning process pushing teams to deliver performance ambitions
• Portfolio Strategy definition with Marketing
• Operational: logistics and operational cost savings opportunities
• Develop of commercial policies appropriate to the market and defend our policies during negotiations, aligned with our values, principles and processes
• DrinkIQ, Be an ambassador of our Responsible Consumption agenda
  
   

Requirements

 

• Critical thinking and overview of the business with the capacity to establish a long-term plan for balanced growth
• Commercial experience, with adequate management and understanding as well as financial P&L.
• Requires a high level of leadership, capable of working collaboratively with other areas and functions within Diageo.
• Must influence other areas, external partners and clients to implement new processes and acquire results.
• Negotiation and persuasion skills with internal and external clients.
• Good analytical skills and knowing how to acquire the right information and make things happen in the organization.
• Capacity to develop project management, business and financial skills
• High communication skills, inspiring and directive
• Languages Proficient Spanish and English
• University degree with a minimum of 8 years of experience
• High influence, Commercial, Mkt, Finance, Supply

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2024-06-17

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Customer Planning & Activation Head - Wholesalers

locations Mexico City, Mexico time type Full time posted on Posted 2 Days Ago

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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