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Customer Planning & Activation Head - Wholesalers page is loaded
Job Description :
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life. Our ambition is to be the best performing, most trusted and respected CPG Company in the world. A large part of this ambition will be achieved through building outstanding distributor relationships, developing a winning a bolder culture working cross functionally and with distributors to provide an unparalleled brand and retail proposition at the point of purchase in the market. Diageo Mexico has a clear vision of be recognized as one of the top 3 sales forces within the CPG companies and the number 1 in the On Trade Channel. Diageo is the market leader into the growing categories of Whisky & Tequila. We want to strengthen our position in both categories, but at the same time we have decided to expand our relevance and continue with our value creation strategy by entering in some other categories, such as rum & vodka. To accurately take on these challenges, we have to accelerate our commercial capabilities in order to be able to exceed consumers & customers expectations and achieve our daring business goals, which include understand and develop customers passionate about middle class consumers, as well as craft the accurate differentiation to strategic customers with the ambition to gain penetration in TBA. This position is Responsible for handling and implementing the commercial calendar, orchestrate all activities and budget (A&P + Trade Spend) in POS dedicated to Wholesalers. Closely partners with Head of WHS and marketing team to ensure we have effective promotions, activities, calendar, and a winning mix of brand & category activity to drive business performance (planner for detailed execution), requires complex judgement based on advanced analytical thought.
As leader in the company this position requires Influence and leadership skills are to make things happen aligning multiple internal and external partners as well as developed communication skills, ability to negotiate mainly internally and often at higher levels ; commercial competence is required, experience leading a modern trade account is a bonus.
Responsibilities
Requirements
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type :
RegularPrimary Location:
Mexico CityAdditional Locations :
Job Posting Start Date :
2024-06-17With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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