Local Marketing Specialist

Founded in 2013, Crimson Education is the world’s most successful college admissions company and a leader in education technology and student success. The company has grown from 3 fresh college grads to over 500 full-time employees in the last 10 years, with more than 2,500 staff who provide expert support for students aspiring to gain admission to the Ivy League, Oxbridge and other world-leading institutions.

Our team is looking to hire someone to support the growth of upcoming marketing initiatives in Mexico. This role is responsible for executing effective regional and national marketing initiatives by researching, ideating and implementing marketing strategy across content creation, social media, email marketing, and more.

The ideal candidate will be an excellent communicator who’s eager to learn, with a high level of creativity, attention to detail, and a growth mindset.

This is a full-time, remote position based in Mexico.

What your role entails:

- Supporting the development of Crimson’s Mexico Marketing strategy with a focus on increasing lead generation and conversionKeeping a pulse on industry trends and competitors to ensure our campaigns remain effective and competitive within the admissions consulting sphere

- Creating cross-platform digital marketing collateral including webpages, social media ads, organic social content, digital flyers and booklets and email campaigns

- Marketing automation tasks including building and scheduling emails, social media posts and other campaign materials

- Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars up to two times per week, and reporting on webinar performance

- Organizing backend logistics for webinar setup, creating all necessary campaign materials, communicating with involved parties (speakers, backend support, etc.), hosting the webinars you manage and completing post-webinar performance reports and close-out tasks in a timely manner

- Working closely with the MX sales team and HQ marketing team to provide necessary assets and adapt global assets for US marketing opportunities at all levels of the sales funnel

- Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimization and market growth

- Aligning with other marketing teams across the company to share best practices and adapt different approaches to suit MX branding and the MX buyer persona

Qualifications:

- A Bachelor’s degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.

- Fluent in English

- A clear understanding of marketing fundamentals including brand language, buyer persona, key messaging, value propositions and the sales funnel

- Strong writing and communications skills

- A good eye for visual branding and experience in design

- Time management skills and ability to adapt to work on a fully remote team that’s situated across all Mexico

- Excellent interpersonal and presentation skills; experience speaking or presenting in front of large groups a plus

- Knowledge of the US college admissions process and competitive Ivy League landscape a plus

- Knowledge of project management, marketing automation platforms and social media marketing tools a plus

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work
• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year
• $1,000 training budget per year- we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe! 

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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