- LATAM Paid Ads Marketing Analyst

ONLY ENGLISH RESUMES WILL BE REVIEWED**




Position : Paid Ads Marketing Analyst

Working Hours: Monday to Friday 9AM5PM EST

Type of contract: Independent Contractor agreement

Salary Range: $

About the Company

Our client is a realtime cooperative game company in which players work together to deactivate the “Quicksand” a dangerous trap of gears and sand.

About the Role

The Paid Ads Marketing Analyst will manage the advertising strategy budgets of a brand in media channels content creation data analysis reporting and optimization of campaigns.

Duties and Responsibilities:

Campaign Management:

• Manage Apple Search Ads campaigns for a portfolio of apps including launching campaigns for new apps and optimizing bidding over time.
• Launch and optimize Google Ads campaigns to improve performance and achieve KPIs.
• Develop and scale Facebook Ads campaigns and ad sets to enhance app visibility and drive performance.
• Test new channels such as TikTok and LinkedIn.

Data Analysis and Optimization:

• Analyze performance data across all advertising platforms and provide strategic recommendations for campaign optimization.
• Design and implement experiments to test new strategies audiences and creative assets

Creative Collaboration:

• Work closely with the creative team to build new creative assets that align with campaign objectives.
• Provide insights and feedback based on data analysis to refine creative strategies and improve ad performance.

Reporting and Insights:

• Create comprehensive performance reports highlighting key metrics and insights to inform stakeholders.
• Stay updated on industry trends and best practices; apply new insights to improve campaign performance.

Requirements:

• 2 years of experience creating managing and scaling digital ad campaigns on one or more of the major platforms( Google Ads Facebook Ads Manager Apple Search Ads and TikTok Ads).
• Driven by a passion for uncovering innovative tactics and tools to stay ahead of the curve. Thrives on experimenting and optimizing for exceptional performance.
• Strong quantitative and data analysis skills are necessary.
• Ability to quickly synthesize data to make informed campaign decisions.
• Exceptional attention to detail and experience working in a team environment.
• Technical university degree in engineering mathematics computer science statistics information systems accounting or a related quantitative field is a huge plus.