Digital Marketing Executive

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Through more than 450 international B2B brands, we provide opportunities to engage, experience and do business via major exhibitions, virtual events, online marketplaces, specialist content and data services. Job Description The Role This role forms part of the Food Portfolio at Informa Markets. As our Digital Marketing Executive (Inbound), you will work within the Digital Marketing teams, focusing on Smartcore (the best-in-class B2B food and nutrition marketing solutions partner) and our content digital platforms. You will have practical knowledge and experience in running paid media campaigns, social media management and website management. You will have a good understanding of SEO best practices, conversion rate optimization, setting-up tracking and have previous experience using web analytics platforms. Job Summary/Responsibilities Manage paid media agency to ensure campaigns are fully optimized and delivering on target and on budget Maintain websites, ensuring they are fully optimized for best practice SEO Build out tailored landing pages for campaigns and produce A/B test and optimization plans to increase conversion rate Own the social media calendar, this includes collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/ video, post scheduling, and community management Develop an in-depth knowledge of the target audience, understand digital behaviors of the Vitafoods & Fi audience, through continual testing and reporting on websites and campaign performance Qualifications Skills required Experience with delivering digital marketing campaigns that hit channel KPIs, including paid media, organic social and SEO Previous experience with CMS platforms (e.g. Adobe Experience Manager or Smart Connection Media) Previous experience with setting-up tracking (e.g. in Google Tag Manager) Previous experience working with web analytics platforms e.g. Google Analytics or Adobe Analytics Proactive approach to constant analysis and optimization Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously Strong attention to detail Previous experience of using design tools: e.g. Canva, Photoshop is a plus Excellent copywriting skills a plus Qualities needed for culture fit Collaborative worker Excellent communication/ interpersonal skills both written and verbal A positive 'can do' attitude, willing to go the extra mile and eager to develop new skills Willingness to help colleagues and share best practices Displays energy, enthusiasm and initiative