Social Media Manager - Urgent Role

We are looking to hire an energetic Social Media Manager to join our stellar team at Jobs for Humanity in Amsterdam.
Growing your career as a Full Time Social Media Manager is an awesome opportunity to develop productive skills.
If you are strong in cooperation, adaptability and have the right personality for the job, then apply for the position of Social Media Manager at Jobs for Humanity today!

Jobs for Humanity is dedicated to building an inclusive and just employment ecosystem. Therefore, we have dedicated this job posting to individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Deaf of Hard of Hearing Black, Hispanic, Asian, Military Veterans, the Elderly, the LGBTQ, and Justice Impacted individuals. If you identify with any of the following communities do not hesitate to register. Company Name: Booking

Job Description

Booking.com BV (the company behind Booking.com™, the market leading online hotel reservation service in the world) and/or its various support companies throughout the world are looking for people to support the business in the fast-growing hotel markets.

This role is within the Digital Partner Experience track who work to unlock scalable conversations to establish a digital relationship with our accommodation partners. Our target audience is a diverse range of accommodation partners globally who are currently in partnership or in the process of partnering with Booking.com. As a Social Media Manager you own end-to-end the complete social media channels performance; from:

• developing and optimizing the existing paid social media channels of Facebook Ad Network and Linkedin to re-target, create awareness, and look for incremental reach; 
• to keep building on our advocacy efforts to extract value from the social media accounts from our account managers in the field.

You will build a strong data-driven backlog of business impact initiatives, set the strategy to bring those initiatives to life, and complete the strategy to enhance impact of all the social media channels under your umbrella. 

You will innovate and optimize all program processes and interaction with key collaborators such as project managers within the accommodation business unit and Partner Brand Experience to prioritize the correct focus, drive improvement and refine the social media program strategy.

Responsibilities:

Social Media Marketing

• Completely own 2 established areas: Paid social media and the advocacy program, and keep developing these areas looking for new streams of value for Booking.com.
• Ensure channel critical metrics are achieved by continuous experimentations and delivering the campaigns and/or continuous projects
• Establishing health metric of channels and provide a centralized view of reporting which will ensure constant optimization of critical metrics.
• Facilitate regular social media reviews with leadership teams to action on, highlighting key insights to inform their decision-making process.
• Own ongoing digital channel management processes: complete ongoing campaign reporting, highlight escalation or exception to assure project delivery success.
• Unlock new opportunities that contribute toward the main goals of the program: creating impact on business metrics through incremental reach and engagement with partners through paid social media channels and advocacy channels
• Constantly drive optimization and improvements of social media channel performance.

Program ownership 

• Drive the long-term team vision through generating new projects and initiatives, bringing all team members on board. 
• Build a backlog of user stories and projects for social media channels; and prioritize the user stories and projects, based on the expected business impact.
• Define key results for the social media program, based on both internal business needs and external partner behaviors.
• Define key success metrics for the social media channels in line with company, department and team strategies, monitor overall performance, and initiate optimizations in all owned channels.

Continuous improvement

• Drive optimization and improvements of social media channel performance.
• Develop and optimize digital marketing strategies for existing and new social media channels. 
• Use depth and breadth of expertise to balance exploration with execution. Be able to pragmatically maintain agreed standards while continuing to explore ways to take on and solve new challenges enhancing personal and business development.

Business impact

• Have a clear understanding of, and influence on, the business impact of team projects.
• Create consistent reporting to showcase results and business impact of different projects
• Control budget, forecasts costs and prioritizes investments to enhance the return on investment on campaigns, tooling and 3rd party providers.
• Create business cases that support strategy decisions and/or investment needs that align with the business goals and initiatives.

Stakeholder management

• Guide, consult and support one team member within the program 
• Establish long-term, productive relationships with a diverse set of internal collaborators.
• Be the voice of the partners within the organization based on the partner needs framework and research and partners’ feedback to ensure qualitative and effective communication.
• Actively influence cross-team relationships to gain wide acceptance of interdependencies and collaboration and ensure learnings and successes are widely shared amongst relevant communities. 

Your skills:

• At least 8 years of digital marketing experience, including hands-on experience with creating / coordinating campaigns across multiple channels. Included in this experience will be at least 3 years implementing social media campaigns on a global level (Facebook, Linkedin, Advocacy). Additionally, a min 2years of successful social media and messaging strategies and program management.
• A minimum of 1 year of experience in advocacy programs.
• Have excellent analytical skills and apply logical thinking to get the best value on PaidMedia ads and channel performance.
• A/B testing skills (accurate planning, understanding social media channel metrics and basic statistics)
• Experience in Business-to-business marketing, working in a commercial setting of a global, multichannel e-commerce company.
• Self-starter with the ability to collaborate across teams and parts of the organization to deliver results.
• Excellent communication, and presentation skills with the ability to facilitate discussions with executives and execution teams, and the ability to express complex technical concepts in business terms
• Creative thinker with excellent analytical skills and learning mindset.
• Structural analysis expertise to create business cases
• Budget management skills to enhance ROI

What we offer:

• Living and working in Amsterdam, one of the most cosmopolitan cities in Europe
• Contributing to a high scale, complex, world renowned product and seeing real time impact of your work on millions of travelers worldwide
• Working in a fast paced and performance driven culture
• Opportunity to apply technical expertise, leadership capabilities and entrepreneurial spirit
• Promote and drive impactful and innovative engineering solutions
• Technical, behavioral and interpersonal competence

Benefits of working as a Social Media Manager in Amsterdam:

● Excellent benefits
● Advancement opportunities
● Attractive package