Are you ready to win over Dutch trade businesses and help shape HERO’s next stage of growth? HERO Software is an established software company from Germany, and in 2025 we successfully launched in the Netherlands. Since then, more and more installers, contractors, painters and gardening companies have chosen HERO to run their business. Now, with HERO AI and a growing Dutch team operating from a unique location De Koepel in Haarlem, we’re taking the next step in 2027.
As Account Executive, you own the full sales cycle: you build your pipeline, run demos that show real value, and close deals. You’ll combine the strength of an established company with the energy of a fast-growing local team, and grow with us along the way.
Your Mission
Pipeline Building: Follow up on inbound leads and build your own pipeline through outbound outreach
Demo Excellence: Run tailored online demos that show how HERO, including HERO AI, helps trade businesses grow
Deal Closure: Take prospects from first contact to signed contract
Smooth Handover: Hand new customers over to our Customer Experience Manager for a strong start
Market Expansion: Represent HERO at trade fairs, events and the occasional customer visit
Market Insights: Share feedback from the field with Sales, Marketing and Product
Requirements
Your Superpowers
Language Expertise: Native-level Dutch plus strong English (C1+) for seamless communication across markets
Proven Sales Experience: 2–4 years of successful experience in SaaS sales or B2B sales
Presentation Skills: Confident demo’s that turn prospects into customers
Strategic Persistence: Structured approach to follow-ups with the drive to consistently move deals forward
Location Flexibility: Based in the Netherlands, with regular presence at De Koepel in Haarlem occasionally youtravel to our offices in Berlin or Hannover for team sessions and meet-ups
Bonus Qualifications: Knowledge of Dutch trades sector, German language skills, fast-cycle SMB sales experience, or proficiency with LinkedIn Sales Navigator, Experience/knowledge on the SPICED methodology
Your Personality DNA
Resilient: A “no” doesn’t stop you; you keep your momentum
Energetic: You bring positive energy to every customer conversation
Relationship-Focused: You build trust with down-to-earth entrepreneurs and close with confidence
Entrepreneurial: You enjoy building something new and taking ownership
Benefits
Our Promise
Flexibility & Mobility
Work flexibly and location-independently with mobile working
30 days of vacation (including December 24 and 31) plus additional days off (wedding, relocation, birth)
Your application Do you see your skills, your abilities, and of course, personality reflected in this job posting? Perfect! Send us your compelling application including salary expectations via the application button.
We explicitly encourage women, non-binary, and trans* individuals to apply for this position. Severely disabled applicants will be given preference with equal qualifications.
Your persons of contact: Nicolas (Talent Attraction), Rick + Martin (Team NL)
We can't wait to receive your application!
Salary Range: €62,000 – €71,000 OTE per year (~ 2/3 fixed, ~1/3 commission), with uncapped acceleration when you exceed your targets
Digitalisiere zusammen mit uns das Handwerk HERO Software ist der perfekte Ort für ambitionierte Persönlichkeiten, die nicht nur ausführen, sondern aktiv mitgestalten und etwas von Wert schaffen wollen. Wenn Du Karriere bei dem am schnellsten wachsenden Tech-Startup im Bereich Handwerk machen möchte...
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