Activation Specialist

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by developing and executing impactful marketing activations that bring the ASICS brand to life across the Benelux market. You'll translate regional marketing & PR priorities into locally relevant campaigns, events, and partnerships that strengthen our market presence and build lasting brand preference amongst consumers.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.  

Your key responsibilities will be:

- Develop and execute integrated PR, event, and activation plans that align with EMEA focus areas to strengthen ASICS' market presence in the Benelux region.

- Own the end-to-end execution of local events and activation campaigns, ensuring impactful delivery of marketing stories across multiple channels.

- Manage relationships with local partners including PR agencies, event organisers such as the NN Marathon Rotterdam, media partners, and influencers.

- Coordinate across cross-functional teams including Digital, PR, Sports Marketing, Media, Trade Marketing, and Brand Training to ensure integrated campaign delivery.

- Manage the local activation budget with monthly tracking and provide comprehensive ROI reporting to demonstrate campaign effectiveness.

- Conduct post-campaign evaluations and performance tracking to measure success and identify opportunities for optimisation.

- Translate EMEA marketing priorities into locally relevant activations that drive brand preference and resonate with the Benelux market.

You have the following skills:

- 5+ years of experience in marketing or brand management.

- Integrated marketing activation and digital marketing expertise.
- Analytical and data-driven decision-making capabilities.
- Excellent communication and interpersonal skills. Able to communicate in Dutch and English
- Strong project management and organisational abilities.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.


• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.


• Unlimited access to the Calm app for better sleep and mental fitness.


• Complimentary premium subscription to our Runkeeper Go™ app.


• A comprehensive wellness programme consisting of exercise and educational sessions.


• Professional support and meditation classes are available through OpenUp Access.


• Working abroad for four weeks every year.


• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.

How to Apply

Are you feeling inspired? We'd love to hear from you. Submit your application online and step into a role where you can truly make a difference. Let's move together, step by step, toward an uplifted world.

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