Campaign Manager - Customer Activation

In a nutshell

At Picnic, every feature, campaign, and update is designed with our customers in mind. As a Campaign Manager, you’ll be at the heart of our customer marketing and weekly campaigns - from product launches to Christmas promotions. Your job? Telling the right story, in the right place, at the right time.

You’ll run end-to-end campaigns, set up and monitor communications, drive engagement through creative activations, and use data to boost impact. Whether it’s testing new ideas or pushing weekly sales, you’ll help grow our customer base and keep them coming back.

Tricks of the trade

• Plan and execute 360 campaigns: Develop and manage cross-channel campaigns to create cohesive and engaging customer experiences like our Christmas campaign.


• Set up and monitor communications: Create and oversee creation and delivery of newsletters, push notifications, and other weekly and daily communications to keep customers informed and drive visits to our app.


• Highlight features and assortment: Communicate the value of Picnic’s features and product range to inspire and inform customers.


• A/B testing: Perform experiments to optimize communication strategies and improve campaign performance.


• Boost weekly sales: Set up and execute targeted sales pushes to drive extra demand and meet business goals.


• Collaborate across teams: Work closely with analysts, creatives, and other Picnic teams to ensure campaigns deliver maximum impact.

Your superpowers

• You have a Master’s degree in Marketing Management, Marketing Intelligence, Business, Communication Science, or a related field.


• You bring 1-2 years of experience in marketing or a similar role.


• You have a sharp eye for detail and take pride in delivering high-quality, accurate work.


• You’re great at multitasking and keeping cool under tight deadlines.


• You’re both a creative thinker and a data lover - turning insights into action comes naturally to you.


• You speak and write fluently in both Dutch and English.


• You’re confident working in Excel and comfortable making decisions based on large datasets.


• Experience with marketing automation tools like Selligent or Braze is a big plus.

Picnic perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

✍🏼 Learning & development 

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. 

All the rest 

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well. 

🌎 Join us and make an impact!

Ready to lead impactful marketing activations and engage Picnic’s customers? Apply now and help shape the future of customer engagement!