Chapter Lead Customer Behavioural modelling and Insights BBNL

Would you like to shape how ING Business Banking understands and influences customer behaviour across the end‑to‑end customer journey? Are you energized by complexity, analytics, and leading experts towards real business impact? Then this role is for you.

Your role

As Chapter Lead Customer Behavioural Modelling, you are responsible for building and leading a chapter that embeds advanced behavioural analytics into pricing, product propositions, and commercial decision‑making across Business Banking. You are combining strategic ownership, people leadership, and delivery responsibility. You translate advanced analytics into tangible value for customers and ING, and ensure insights are structurally embedded into customer journeys, pricing strategy, and local processes.

Your responsibilities

• Lead a chapter of specialists (analysts, modelling experts, and data scientists), setting clear vision, priorities, and craftsmanship standards.
• Own the behavioural analytics capability, from customer modelling to real-life application in journeys, pricing, and sales processes.
• Embed advanced analytics structurally into product pricing, sales propositions, and cost elements across Business Banking.
• Act as a strategic partner for Pricing, Sales, Product, influencing strategic choices with data-driven insights.
• Ensure successful landing and scaling of key initiatives, with focus on, granular customer segmentation, price elasticity, and transaction‑based behavioural insights.
• Drive continuous improvement of pricing strategies, balancing customer value, commercial performance, risk, and societal impact.
• Play a leading role in high‑priority strategic initiatives and contribute to the long‑term vision of Pricing and PCM within ING.

Your team & environment

You will be part of the Center of Expertise Pricing Business Banking, a central team within Business Development, working across all Business Banking products and segments (SEM, SME, MidCorp, REF, Commercial Finance, Lease). Pricing is a key driver of customer behaviour and profitability, and your work directly impacts ING’s results, risk profile, and customer perception

Who are you

• You are strategically and analytically strong and easily form a vision. You substantiate your vision with facts and express it clearly.
• Your communication and organizational skills are above par. You dare to do things differently in a decisive and result orientated way and have proven experience in stakeholder management.
• Experience translating advanced analytics and customer behavioral models into strategy and business outcomes.
• Affinity with pricing concepts such as value‑based, behavioral, risk‑based, or cost‑plus pricing.
• You put the team's interests first whilst taking the lead. You voice your opinions clearly and aren’t afraid to give and receive feedback.
• You want to make an impact. You actively look for improvements in product and price propositions to optimize value creation for ING.
• You have completed a university education, preferably in Business Economics, Business Administration, Econometrics or a related field.
• Experience in Finance, Sales, Business Lending, Market and / or Credit Risk is a plus.

What do we offer

• A dynamic environment at the strategic core of ING Business Banking where you can make an impact for business customers and ING.
• The opportunity to shape and scale advanced analytics capabilities across customer journeys.
• A position where you develop both people leadership and strategic influence.
• A knowledgeable, ambitious, and supportive team with strong ownership.
• Hybrid working, with space for real connection through team lunches, drinks, and events.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions at Benefits in the Netherlands  

The benefits of working with us at ING include:

• A salary tailored to your qualities and experience

• 24-28 vacation days depending on contract

• Pension scheme

• 13th month salary

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• 8% Holiday payment

• Hybrid working to blend home working for focus and office working for collaboration and co-creation

• Personal growth and challenging work with endless possibilities

• An informal working environment with innovative colleagues

About us
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Discover what we do and what we can offer you.

Questions
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter by clicking the ‘Apply’ button