Chief Marketing Officer, Factor Europe

About Factor

Factor is the #1 ready-to-eat brand for people who see personal health as a key ingredient to achieving their goals. Developed by chefs and dietitians, Factor makes healthy eating effortless, enjoyable, and full of flavor. Part of the HelloFresh Group, Factor is the fastest-growing business in the group, and we are now building the next chapter in Europe.

About the role

We are looking for a senior marketing leader to own Factor's European growth. You will run the full marketing agenda across multiple markets: acquiring new customers efficiently, owning the P&L across countries, and building the partnerships and channels that will take Factor beyond direct-to-consumer. This is a lean, flat team that moves fast. You will have full accountability for European decisions, and you will work directly with the leadership team to shape where the business goes next.

What you'll do

• Scale new customer acquisition at efficient CAC. Own the social-first growth engine (Meta, influencers, and partnerships) and keep it efficient as spend grows significantly.


• Own the P&L across multiple markets. Set and deliver marketing plans, targets, and budgets, and make the trade-offs between markets and channels.


• Grow the partnerships network. Expand our rolodex of influencers and strategic partners that feed the acquisition engine.


• Lead creative with a clear point of view. Oversee creative functions and set a direction for how Factor shows up for customers.


• Partner with finance. Work with finance on business planning, forecasting, and end-to-end customer retention.


• Prepare new growth channels. Build toward new distribution channels such as retail and B2B over the next 12 to 18 months, establishing revenue lines beyond direct-to-consumer.


• Build and lead a lean, high-performing team. Create clear accountability and keep the organization flat, adding capacity only where the opportunity is clear.

What you'll bring

• Senior marketing leadership at a scaled European subscription or e-commerce brand, with a track record of growing new customer volume at efficient acquisition costs.


• P&L ownership across several countries. You have been accountable for results, not only for marketing activity.


• General management experience. This can come from business, strategy, or consulting roles, or from end-to-end management, including at a smaller company.


• Multi-market exposure. You have led or covered several markets as part of your scope.


• Hands-on leadership. You are comfortable diving deep yourself and are not only a manager of managers. Earlier-stage or high-growth experience is a strong plus.


• Data-driven judgment. You are fluent in data and use it to make fast, clear decisions.


• Speed and agility, relentless prioritization, and a growth mindset. You thrive in fast-moving environments and focus on what moves the business.


• Customer centricity. You put the customer at the center and work well across functions, including operations and finance.

What we offer

• Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.


• Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA. 


• You'll receive a HelloFresh laptop and phone.


• Build your future with a pension plan through Aegon Cappital (age-based rates, 50/50 split).


• Receive a 7,5% discount on additional health insurance at Zilveren Kruis (2026), plus free access to Headspace and OpenUp.


• Get discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, plus free bootcamp classes (Amsterdam).


• Benefit from a flexible hybrid work setup with a €2.45 daily remote work allowance.


• Start with 24 days of annual leave (pro-rata), plus one additional day per year of service (up to 30 days total).


• Full reimbursement for 2nd-class public transport to the office, and €0.23 per km for car/bicycle travel.


• Participate internal/external opportunities aligned with our Job Framework, and join our cross-market mentoring program.


• Enjoy fresh homemade lunches in the office (€20/month), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.