Content Optimisation Specialist

At BESTSELLER, we are transforming how content is created, scaled, and localized across our multi-brand ecommerce ecosystem.
As we move toward AI-enabled content and automated workflows, our current Copy & Localization function is evolving into a strategic enablement hub that empowers brands while ensuring quality, efficiency, and scalability.

We are now looking for a Content Optimization Specialist to play a key role in this transformation. In this role, you will own AI-driven content automation and prompting frameworks, govern quality standards for English master copy, and enable brands and main stakeholders to produce localization-ready content at scale.

If you are passionate about AI, content systems, and process optimization, and enjoy working at the intersection of technology, language, and marketing, this role offers the opportunity to shape the future of content operations at BESTSELLER.

What’s this role all about?

As Content Optimisation Specialist, you'll lead the way in AI-driven content enablement. From developing prompt frameworks to reviewing content quality, you’ll ensure that the English master copy is localisation-ready and production processes are smart, efficient, and scalable.

You won’t just edit or review. You’ll be an enabler, a systems thinker, and a process owner helping teams across the business work better with content.

What you’ll be working on

• Own and evolve our AI content automation and prompting frameworks


• Review and quality-check English master copy to ensure localisation readiness


• Establish and improve content production processes to support multiple brands


• Provide frameworks and support for teams producing localisation-ready content


• Monitor content and prompt performance, using data to drive improvements


• Phase out outdated workflows and roll out smarter, scalable systems

Who you are

You see content as more than words. It’s structure, systems, and workflows. You’re excited about the potential of AI, but you know that clarity, consistency, and quality still matter. You likely bring:

• Experience with AI-driven content generation, prompting frameworks, or content automation


• Strong English proofreading and quality assurance skills, with a focus on localization readiness


• Proven ability to optimize and govern content processes to reduce manual effort and rework


• Data-driven mindset, using metrics to improve content quality and efficiency


• Ability to collaborate effectively across multiple stakeholders and teams.

Why join us?

At BESTSELLER, you’ll get more than just a job. You’ll get the freedom to take ownership, the trust to try new things, and the support to grow in a fast-moving, global company.

You’ll shape how content works across some of the most recognisable fashion brands in Europe, in a company where fashion meets technology and where the way we communicate really matters.

We are BESTSELLER. And together, we OWN IT.

About BESTSELLER E-Commerce 
At BESTSELLER, we are more than 15,000 people working for over 25 fashion brands such as JACK & JONES, SELECTED, VERO MODA, ONLY, PIECES, VILA, OBJECT, MAMALICIOUS, NAME IT, NOISY MAY and Y.A.S. At BESTSELLER E-Commerce, we are an international team of 170 people from more than 40 nationalities with the purpose to drive all e-commerce functions at BESTSELLER. With our office in the heart of Amsterdam as well as locations in Poland and Denmark, we are supporting all fashion brands of the BESTSELLER family and sell online in 15 countries around the world. We work in an environment where fashion meets technology. Challenging ourselves to offer the best experience to our customers and stakeholders and to work with the latest technologies is what drives us. As a team, we value autonomy and flexibility. We thrive in a flat organisation, where everyone has the chance to grow and learn. For more information, please go to www.bestseller.com.