Copywriter

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role:  Copywriter

Location:  Amsterdam, Netherlands

Employment: 12-month FTC with view to extend

ABOUT THE ROLE & TEAM

This role sits within a newly established global in‑house studio in Amsterdam, created for a leading international domestic appliances brand. The studio operates with the speed and creative ambition of an agency, combined with the strategic depth and scale of an in‑house team - delivering social‑first, digital‑led creative across global and local markets.

As a Creative Copywriter, you’ll be responsible for developing sharp, engaging, and platform‑native copy that brings everyday products to life. From social content and proactive ideas to integrated digital campaigns, you’ll help translate product benefits into compelling stories that connect with modern audiences.

You’ll work closely with Art Directors, Designers, Content Creators, Strategists, and Account teams to deliver work that is on‑brand, culturally relevant, and commercially effective. You’ll manage briefs from start to finish, present work to clients, and help evolve the brand’s tone of voice across channels and markets.

WHAT YOU’LL BE DOING

• Produce original copy for social‑first content, digital campaigns, and integrated activations


• Approach briefs strategically, ensuring all copy clearly delivers against objectives, audience insight, and brand goals


• Brainstorm ideas with the wider creative team, contributing to strong concepts and executions


• Develop, maintain, and evolve clear, engaging tone‑of‑voice frameworks across products, sub‑brands, and markets


• Translate functional product benefits into compelling, human‑centred storytelling


• Create copy designed to be adaptable and trans‑creatable for multiple markets


• Pitch and present creative ideas, concepts, and campaigns to clients and internal stakeholders


• Deliver proactive copy ideas and social‑first thinking on an ongoing basis


• Research cultural, platform, and audience insights to inform creative development


• Write copy that is platform‑native and aligned to social behaviours and trends


• Execute creative vision consistently across all briefs


• Maintain exceptional attention to detail across spelling, grammar, tone, and accuracy


• Interrogate briefs, ask the right questions, and collaborate with Account and Production teams to shape solutions


• Ensure copy and visual thinking work together to create cohesive, high‑impact creative


• Stay up to date with trends, emerging technologies, and best practices in copy, social, and digital marketing


• Build trusted working relationships with client stakeholders at market and global level

WHAT YOU BRING

• Proven experience as a Copywriter within a creative, digital, or integrated agency environment


• A portfolio demonstrating social‑first, digital‑led copywriting


• Strong strategic thinking and the ability to link creative ideas to objectives


• Excellent understanding of tone of voice, storytelling, and platform‑specific writing


• Deep familiarity with social platforms, trends, and content formats


• Confidence presenting creative ideas clearly and persuasively


• Experience working across multiple markets or with trans‑created copy is a plus


• Collaborative mindset and comfort working with multidisciplinary teams


• Curiosity about new tools, formats, and technologies (AI exposure is a plus)


• High attention to detail and pride in craft


• Positive, proactive attitude and strong communication skills

Req ID: 17324

#LI-JP1 #LI-Hybrid #LI-director

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.