Digital Business Analyst

Digital Business Analyst

As a Business Analyst for our Customer Data Platform (CDP), you will be hands-on and oversee a small domain within the overall BA team, ensuring g consistency and quality in your area while contributing in the realisation of our digital and e-commerce strategy. You will assess, analyse, and optimise business processes to contribute to our discovery, delivery, and validation process, leading by example and enabling your the Business Analysis and functional team members to grow and accelerate.

Our CDP is the connective layer across the ASICS ecosystem - integrating ADI-managed systems with ASICS-managed platforms and a wide range of third-party tools. The platform enables a single view of the customer, powers personalised experiences across all channels, and underpins global data compliance and consent management. As a BA in this team you are central to turning ambiguous, multi-system requirements into structured, deliverable outcomes.

How you will help us:

Based in our Hoofddorp office and reporting to Deimante, our Business Analysis Manager, as part of the role you will:

• Lead priority and initiative elicitation and analysis. You will identify, discover, validate, and document business processes and acceptance criteria, converting product initiatives into epics and user stories that solve identified problems. In practice, this means translating complex, multi-system use cases - spanning customer profile unification, audience segmentation, system integrations, and data compliance - into clear, actionable requirements. You will facilitate requirements-gathering sessions and ensure alignment between developers, product teams, and stakeholders on direction, purpose, and delivery.
  


• Drive problem solving and solution delivery. You will ensure we deliver scalable, global CDP capabilities that can be localised where needed, maximising business value and impact for our employees and customers. You will collaborate closely with agile scrum teams across discovery, development, test, and launch phases; and work with Business, Product, and Programme to ensure adoption and organisational readiness.
  
  


• Assess, analyse, and optimise business processes. You will work across different product areas to improve digital capabilities that meet customer needs. You will evaluate potential risks, manage cross-system dependencies, and identify issues and blockers before they affect delivery, maintaining the CDP capability backlog in close collaboration with the Product Manager.
  
  


• Own structured and up-to-date documentation. In partnership with Product Management and Engineering, you will maintain clear visual documentation as feature and function sets evolve, ensuring your scope is always well-documented and accessible.
  
  


• Oversee and guide a small team of Business Analysts. You will build on team strengths, establish a culture of collaboration, feedback, and inclusiveness, and provide coaching and support to grow your team members in their roles and careers, in line with our Sound Mind, Sound Body principles.
  
  

You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences.

Does this sound like you?

• You’re an experienced Business Analyst. You bring at least 4 years of experience in a Business Analyst or equivalent role, backed by a Bachelor’s degree in Business Administration, Communication, IT, Computer Science, or a related field.


• You’re a confident agile practitioner. You have experience working with agile scrum teams and driving product execution and delivery on cross-functional projects involving businessand technology teams, with a solid understanding of agile development methodologies and discovery processes.


• You’re an effective communicator and stakeholder manager. You have strong experience managing senior stakeholders and can coordinate with multiple decision-makers across business lines, demonstrating cultural sensitivity and organisational effectiveness in global, multicultural environments.


• You have a solid technical foundation. You have a fundamental understanding of technical architecture and are familiar with the Atlassian suite of products. You have experience working in a data-driven digital environment with multiple interconnected systems, and are comfortable navigating complex data ecosystems, translating technical concepts into business requirements. Familiarity with our technology stack is a strong advantage.


• You have a genuine interest in digital solutions. You are committed to delivering a premium customer experience and bring a strategic yet hands-on mentality, with the ability to thrive in a fast-paced, challenging environment and develop new skills.

Your benefits

Grow with us! Next to a salary that matches your experience and knowledge, we offer the opportunity to continuously develop yourself within a highly dynamic and multicultural team.

We live by our mantra (Sound Mind, Sound Body), and to support you reach your potential we offer:

• 60% off sports membership. We’ll reimburse you for keeping a sound mind and body.


• Product discounts. Get ASICS or Onitsuka gear with a 50% discount.


• Runkeeper Go™ app. Free premium subscription to our running app.


• The possibility to work up to 5 weeks abroad each year.


• Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp classes, and Lunch & Learn sessions.


• OpenUp Access. A platform that offers professional psychological assistance and meditation classes.


• Free running club. Join our beginners or intermediate groups for a weekly running session.


• Summer Fridays. Between June and August, start the weekend early at 13:00 on Fridays.


• Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.

This is your chance to join a truly purpose-driven brand. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.