Digital Marketing Executive (Inbound)

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Through more than 450 international B2B brands, we provide opportunities to engage, experience and do business via major exhibitions, virtual events, online marketplaces, specialist content and data services.

Job Description

The Role

This role forms part of the Food Portfolio at Informa Markets. As our Digital Marketing Executive (Inbound), you will work within the Digital Marketing teams, focusing on Smartcore (the best-in-class B2B food and nutrition marketing solutions partner) and our content digital platforms.

You will have practical knowledge and experience in running paid media campaigns, social media management and website management. You will have a good understanding of SEO best practices, conversion rate optimization, setting-up tracking and have previous experience using web analytics platforms.

Job Summary/Responsibilities

Manage paid media agency to ensure campaigns are fully optimized and delivering on target and on budget

Maintain websites, ensuring they are fully optimized for best practice SEO

Build out tailored landing pages for campaigns and produce A/B test and optimization plans to increase conversion rate

Own the social media calendar, this includes collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/ video, post scheduling, and community management

Develop an in-depth knowledge of the target audience, understand digital behaviors of the Vitafoods & Fi audience, through continual testing and reporting on websites and campaign performance

Qualifications

Skills required

Experience with delivering digital marketing campaigns that hit channel KPIs, including paid media, organic social and SEO

Previous experience with CMS platforms (e.g. Adobe Experience Manager or Smart Connection Media)

Previous experience with setting-up tracking (e.g. in Google Tag Manager)

Previous experience working with web analytics platforms e.g. Google Analytics or Adobe Analytics

Proactive approach to constant analysis and optimization

Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously

Strong attention to detail

Previous experience of using design tools: e.g. Canva, Photoshop is a plus

Excellent copywriting skills a plus

Qualities needed for culture fit

Collaborative worker

Excellent communication/ interpersonal skills both written and verbal

A positive 'can do' attitude, willing to go the extra mile and eager to develop new skills

Willingness to help colleagues and share best practices

Displays energy, enthusiasm and initiative