Digital Marketing Executive (PPC & SEO) - Amsterdam or London

Manage paid media agency to ensure campaigns are fully optimized and delivering on target and on budget 

Maintain websites, ensuring they are fully optimized for best practice SEO 

Build out tailored landing pages for campaigns and produce A/B test and optimization plans to increase conversion rate 

Own the social media calendar, this includes collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/ video, post scheduling, and community management 

Develop an in-depth knowledge of the target audience, understand digital behaviors of the Vitafoods & Fi audience, through continual testing and reporting on websites and campaign performance 

Minimum 3 to 5years Experience with delivering digital marketing campaigns that hit channel KPIs, including paid media, organic social and SEO 

Previous experience with CMS platforms ( Adobe Experience Manager or Smart Connection Media) 

Previous experience with setting-up tracking ( in Google Tag Manager) 

Previous experience working with web analytics platforms Google Analytics or Adobe Analytics

Agency management experience 

Proactive approach to constant analysis and optimization

Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously 

Strong attention to detail

Previous experience of using design tools: Canva, Photoshop is a plus 

Excellent copywriting skills a plus 

Collaborative worker 

Excellent communication/ interpersonal skills both written and verbal 

A positive 'can do' attitude, willing to go the extra mile and eager to develop new skills 

Willingness to help colleagues and share best practices 

Displays energy, enthusiasm and initiative 

Willingness to travel