Digital Product Manager App

You will join this newly formed team, led by our Head of Product & Experience, working closely with UX Designers, the Webshop organization, and Product Owners in Business Technology, who own delivery and sprint execution. 

Your Role 

As Product Manager – App Experience, you own the vision, roadmap, and performance of the Hunkemöller app across the full customer journey. Your mission is to make the app the preferred shopping and loyalty channel for our customers by delivering seamless, engaging, and high-performing mobile experiences that drive revenue, retention, and loyalty. You are responsible for app-specific customer journeys, engagement, usability, and mobile commerce performance. A key part of your role will be shaping and launching Hunkemöller’s next-generation app platform. You lead product discovery, prioritization, and optimization. Product Owners in Business Technology manage delivery execution, while you remain closely involved to ensure customer impact and product quality. 

What You’ll Do 

• Own the app product vision, roadmap, and priorities  

• Define and deliver mobile-first experiences that drive commercial growth and customer loyalty  

• Improve app onboarding, navigation, usability, performance, and conversion  

• Drive app engagement and retention through loyalty, push, and personalized mobile experiences  

• Help shape the future app platform, customer experience, and feature strategy  

• Lead discovery through customer research, validation, journey analysis, and testing  

• Drive optimization through experimentation, CRO, analytics, and A/B testing  

• Partner closely with UX, CRM, E-commerce, Marketing, Engineering, and Product Owners  

• Ensure alignment between app journeys and the wider digital customer experience  

• Act as a product-led change agent within E-commerce  

Success Metrics 

• App Revenue (% of digital revenue)  

• App Conversion Rate  

• App Retention & Purchase Frequency  

• MAU / DAU  

• Push Notification Engagement  

• App Store Rating / NPS  

• Experimentation impact and measurable business outcomes  

What You Bring 

• 7+ years of Product Management experience in e-commerce, apps, or consumer technology  

• Proven experience optimizing mobile app experiences and driving commercial impact  

• Experience building or redesigning app platforms is a strong plus 

• Strong expertise in product discovery, experimentation, CRO, and analytics  

• Experience with app engagement and retention strategies  

• Strong stakeholder management and communication skills  

• Experience working cross-functionally with UX, Engineering, CRM, and Product Owners  

• Experience with tools such as ContentSquare and Kameleoon is a plus  

• A customer-first mindset combined with strong commercial focus