Freelance Senior Influencer/Creator Strategist,

Who we are

We’re GoSpooky: a global social agency built for the speed of culture.

We create social-first work for brands that want to stay relevant, from TikToks that land on the For You Page to creator campaigns, community strategies, TikTok Shop, social affiliates and live shopping. If it shapes internet culture, we are probably already on it.

Our teams combine strategy, creativity, community, commerce, gaming and data to turn cultural moments into brand impact. As official partners of Instagram and Snapchat, and partners and social affiliates of TikTok Shop, we work with brands such as KLM, Samsung, JBL, HEMA, Prime Video NL, AXE, Etos, Vodafone, Zeeman and Picnic.

We’re driven by bold ambition, endless creativity and authentic people. People who challenge the obvious, move with culture and create work that feels real, relevant and impossible to ignore.

We’re always looking for people who understand the internet, bring fresh perspectives and are excited to shape what social can become next. If you’re ready to move fast, think big and make an impact, you’ll fit right in.

The Role

As our Freelance Senior Influencer/Creator Strategist, you’ll own influencer and creator strategy for assigned clients, translating business objectives and briefs into creator approaches that drive meaningful results. You’ll work at the intersection of strategy, culture and creators, defining the role creators play, shaping content direction and setting clear KPIs.

You’ll be a strategic partner to clients, bringing fresh creator insights, cultural trends and performance learnings to the table. You’ll also play a key role in new business pitches, developing influencer and creator strategies that help us win briefs and grow existing client relationships.

What you’ll do

• Develop and own influencer and creator strategies for assigned clients, connecting business objectives with the right creators, platforms, content and approach.


• Translate client briefs into clear strategic approaches, defining the role of creators, campaign structure, content direction and KPIs.


• Bring relevant creator trends, cultural insights and performance learnings into client work to strengthen strategies and creative thinking.


• Act as a strategic advisor to clients, contributing to key moments such as campaign kick-offs, QBRs and strategic presentations.


• Develop influencer and creator strategies for new business pitches, working with the wider Ghost team(New business & Strategy team) to create compelling approaches that help win briefs.


• Brief and collaborate with the Creator Campaign team, ensuring the strategic direction is clear and effectively translated into execution.


• Identify opportunities to elevate creator impact, grow existing accounts and bring new thinking into our influencer and creator offering.

What we’re looking for

• Proven experience in influencer and/or creator strategy, ideally within an agency, social-first environment or similar.


• Strong understanding of the influencer and creator landscape, social platforms, content trends and what makes creator work culturally relevant and effective.


• Able to translate business and communication objectives into clear, insight-led creator strategies.


• Confident working directly with clients and presenting strategic thinking to different stakeholders.


• Experience contributing to or leading new business pitches and developing strategies that answer a brief and win work.


• Strategic, commercially minded and curious, with a strong instinct for culture, creators and emerging opportunities.


• An independent, proactive freelancer who can quickly get up to speed, collaborate across teams and deliver high-quality strategic work with minimal hand-holding.

We are looking for someone who can start ASAP