Graphic Design Director

Your Mission, Should You Choose to Accept It 

As Graphic Design Director, you take the lead in turning big brand ideas into visuals people actually feel, from bold interiors to the smallest printed detail. You’ll work side by side with top-tier creative partners while building something in-house that’s just as sharp. Think of it as running your own creative studio, backed by a brand that’s ready to push boundaries. You’ll set the tone, raise the bar, and make sure every touchpoint looks and feels unmistakably TSH. It’s hands-on, high-impact, and full of freedom. If you’ve been waiting for a role where you can truly own the brand, this is it. 

In Case You Don’t Know Who We Are 

Known for being the rule breakers in hospitality, TSH is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, Spain, Portugal, and the UK, with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global. 

What You’ll Do 

• Lead the evolution of the TSH masterbrand and make it sharper, bolder, and more distinctive  


• Turn brand strategy into design systems that actually work across print, digital, and physical spaces  


• Direct and challenge external agencies while keeping the creative vision tight  


• Design hands-on when it matters most, setting the standard for quality and craft  


• Bring consistency across everything from signage to campaigns to collaborations  


• Manage incoming design requests and keep projects moving without losing focus  


• Build and mentor an in-house design team that grows with the brand  


• Represent the brand in key conversations and confidently hold your ground  

What You’ll Have 

• You have 8 to 12 years of experience in brand, graphic, or visual design  


• You bring a strong portfolio that shows both thinking and execution across different touchpoints  


• You have experience building and working with brand systems, not just one-off designs  


• You’re comfortable moving between digital, print, and spatial design  


• You have led or mentored designers and enjoy helping others level up  


• You bring a sharp eye, clear taste, and the confidence to make decisions  


• You have experience in hospitality, lifestyle, or retail brands, or you’re ready to jump in fast 

What We Offer 

• The opportunity to work at a dynamic, multi-national company. Not just another hotel - we’re a game changing innovator, challenging every convention and defining the future   


• The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change   


• The chance to learn and grow in your role with the potential for future growth   


• Awesome discounts in all our properties in Europe and not just for you, but also for your friends and family!   


• A wonderful workplace to call home, full of events, fun colleagues and all the other amazing salary/benefits stuff   

Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion or culture. Your authenticity keeps our team diverse. Come as you are.