Head of Creator Community

HEAD OF CREATOR COMMUNITY - SMT GROUP

Remote / hybrid | Up to €8,000 per month

BUILD THE CREATOR ENGINE BEHIND AN INTERNATIONAL ECOMMERCE GROUP

SMT Group has built a portfolio of fast-growing, digitally native arts and crafts brands serving more than five million customers across 20+ countries. Now, we're looking for a senior leader to turn our international creator community into a defining competitive advantage.

This isn't a role to simply manage influencer campaigns. You'll take ownership of the creator and community function across markets, lead an established team of four Community Managers, and build the strategy, systems and talent needed to make creator-led content a scalable driver of brand awareness, customer acquisition and long-term growth.

THE BUSINESS AND THE OPPORTUNITY

Founded in 2016, SMT Group operates localised eCommerce brands including Schilder op Nummers (Netherlands), DIY Malen nach Zahlen (Germany) & DIY Art Club (US, UK, Australia, Canada and France)

Schilder op Nummers - Netherlands

https://schilderopnr.nl

DIY Malen nach Zahlen - Germany

https://diy-malennachzahlen.de

DIY Art Club - US, UK, Australia, Canada and France

https://diy-artclub.com

The group combines ambitious international expansion with a performance-led commercial operation investing €200,000 per day in Meta advertising, alongside a constant pipeline of new products - more than 100 designs every week. SMT has launched with Trybe, opening a major affiliate-led growth opportunity and a chance to translate the scale of its Meta creative operation into a thriving creator ecosystem. Its products are naturally visual, engaging and made for creators to demonstrate, share and build communities around.

SMT's ambition is to become the world's leading eCommerce group for creative hobby products. With Trybe now live and TikTok Shop ready to launch, creator-led commerce is a major strategic growth opportunity alongside Meta. The Head of Creator Community will help define how these channels work together at scale.

THE ROLE

You will set the vision and own the execution of SMT's international creator and community strategy. Working closely with founders, Media Buyers and Creative Strategists, you'll connect creator relationships and content output to measurable commercial outcomes.

You'll inherit a team and an operating foundation, but the next chapter is yours to shape: develop market-level strategies, build scalable creator programmes, raise the standard of content, and establish the reporting and feedback loops that turn creative activity into a repeatable growth channel.

WHAT YOU'LL OWN

International strategy and scale

• Define the creator and community roadmap across existing and emerging markets.

• Build a scalable ecosystem of creators, ambassadors and advocates, balancing local relevance with group-wide standards.

• Establish clear goals, operating rhythms and performance measures for the function.

• Identify new channels, partnerships and community initiatives with genuine commercial potential.

Leadership and team development

• Lead, coach and develop four Community Managers across four territories.

• Set high standards for creator selection, relationships, execution and content quality.

• Build the processes, capabilities and team structure required for the next stage of growth.

Creator-led growth and performance

• Develop a reliable pipeline of high-quality, authentic creator content.

• Use performance insights to identify winning creators, formats, concepts, hooks and creative angles.

• Partner with Media Buyers and Creative Strategists to translate those insights into stronger briefs, better paid-social creative and improved outcomes.

• Set the creative strategy and education framework for creators: teach what makes a winning performance ad, from hooks and storytelling to product demonstration, testing and iteration.

• Build engaged creator learning communities, including Discord, to share winning examples, coach creators and improve creative output at scale.

• Lead the strategic expansion of the Trybe affiliate programme and help shape the upcoming TikTok Shop opportunity alongside Meta.

• Create a culture of testing, learning and continuous improvement.

Community and partnerships

• Build long-term relationships and programmes that encourage creators to become genuine brand advocates.

• Shape meaningful online and offline community experiences.

• Collaborate with specialist partners while retaining clear internal ownership and accountability.

• Explore emerging creator-commerce opportunities where they strengthen the strategy.

WHO WE'RE LOOKING FOR

You have already built, scaled or led a meaningful creator, influencer, ambassador or community function - ideally within a high-growth DTC/eCommerce business or similarly performance-led consumer brand.

You bring:

• Proven leadership experience and the ability to develop a high-performing team.

• A track record of building creator programmes beyond one-off campaigns.

• Commercial judgement: you understand how creator activity supports content performance, acquisition and brand growth.

• Confidence working with data, setting priorities and making decisions at pace.

• Strong cross-functional instincts and the credibility to work directly with founders and senior marketing leaders.

• The ambition to own a function, not just manage a calendar.

WHY JOIN SMT?

• Genuine ownership: lead an established international function and shape its next stage.

• Meaningful scale: contribute to brands already reaching millions of customers.

• Direct commercial impact: work at the intersection of community, creative and acquisition.

• Room to build: develop your team, processes and scope as the function grows.

• An entrepreneurial environment: high standards, fast decisions and a strong bias towards action.

PACKAGE AND LOCATION

Up to €8,000 per month.

Full-time; remote

If you're ready to build a creator community that matters commercially, apply or contact [email protected] for a confidential conversation.