Head of Global Design & Visual Identity

Career Opportunities: Head of Global Design & Visual Identity (90772)

Requisition ID 90772- Posted -  Marketing -  Consumer Marketing -  Netherlands -  Amsterdam

We are looking for our next Head of Global Design & Visual Identity to join our Categories & Marketing team. The role will report to the Equity, Digital & Design Vice President and will be based in Amsterdam, in our recently opened office in Gustav Mahlerplein!

If you are keen to face new challenges, join a fast-paced company and start a new incredible professional journey, we are waiting for you!

Job Purpose

The individual will lead the development and implementation of our Brands (Barilla, Wasa, Harrys, Mulino Bianco, Back to Nature…) visual identity/pack design at a global level, helping shape the brands’ positionings in terms of Equity, Tone of Voice, Personality, becoming a point of reference also for the local brand in developing a Marketing plan based on Brand Vision, in line with brand equity strategy defined.

Key Accountabilities

• Lead the definition and the implementation of the global brands identity and packaging design with the support of external partners, such as design agencies & artists
• Supervise the consistency of all the local graphical packaging execution to global Brand guidelines
• Coordinate globally the visual identity for our global brands, defining master and guidelines on topics regarding Countries identity in order to provide the way to manage exceptions and to manage back of pack massages for multi-countries products
• Guarantee the definition and execution of a strategic roadmap in order to build a global network of artists, supporting all the brand activities (e.g. advertising, pack design, outdoor campaigns, etc.)
• Ensure the definition of the brands positioning with reference to packaging, communication and 360° marketing plan, also recruiting and managing external suppliers
• Acting as the center of excellence, contribute to the development of best practices and strategic plan for artists and agencies activation, scouting agencies, building and maintaining relationship with artists, in line with received guidelines
• Guarantee the definition and selection of the most appropriate network of suppliers for branding and communication (e.g. brand identity agency and creative agency), building up long lasting relationships
• Support project’s owner in the definition of the existing offering and customers in the various Countries, managing visual identity market tests, performing shelf’s simulations and supporting Countries in marketing researches
• Contribute to the definition of the brand architecture of our Global brands and set the strategic role of all the products/line extensions/sub segments/categories that belong to the same Global brand

Desired Qualifications/Skills

• At least 8 years in similar roles in other FMCG companies. Ideally with previous experience in a design agency.
• Degree in Social Sciences, with a specialization in Design or Arts & Communication
• Good communication, network and interpersonal skills, planning and organization skills, problem solver, fast learner
• Direct and Indirect management of resources experience