Heineken Hub Lead - Europe

Job Description:

The purpose of this role is to serve as the Hub Lead for Europe, acting as the primary point of contact for clients from the Amsterdam office whilst collaborating closely with dentsu stakeholders and the wider Europe team. They are accountable for the overall success of the hub and play a pivotal role in shaping the strategic direction of the account.

In the new model, the Europe team will own full ATL planning and activation across a portfolio of 30+ brands, including high-profile names such as Heineken, Birra Moretti, Amstel and Desperados. The Hub Lead will oversee and guide this remit, ensuring delivery is aligned with both client ambitions and dentsu's broader strategic vision.

They will lead and inspire an international team of media specialists, fostering collaboration across disciplines to drive integrated, forward-thinking solutions that move the client's business forward.

Key responsibilities:

• Manages the Business – delivers the service proposition to clients and full end to end management of the business on individual clients
• Relationship Management – owns the client relationships as per the defined relationship strategy for the client
• Proactively Identifies Client Development Opportunities – flags specific client cross sell and upsell opportunities
• Commercial and service ownership of client relationship – drives seamless delivery and profitability of account
• Team Management – manages and motivates team around the clients objectives and culture

Key Strengths
 

• Commercial Acumen: Possess a keen understanding of commercial principles and the ability to translate them into tangible results. Effectively manage client relationships, ensuring consistent satisfaction and profitability;
• Strategic (media) Thinking: Approach challenges with a strategic mindset, adeptly analyzing complex situations and devising innovative solutions that drive growth and success with an extensive track record in media;
• Leadership by Example: Inspire and motivate a client team with your unwavering passion, dedication and commitment to excellence. Foster a culture of continuous learning and growth mindset, where team members feel empowered to contribute their best;
• Radical Collaboration: Break down silos and foster an environment of seamless collaboration, where diverse perspectives and expertise converge to create innovative solutions. Nurture a spirit of camaraderie and mutual support, where team members feel valued and respected;
• Digital Savvy: Stay abreast of the ever-evolving digital landscape, leveraging technology to enhance client experiences and deliver measurable outcomes. 
  
   

Experience We’re Looking For
 

• Extensive agency (or relevant client-side commercial) experience in a client-facing role;
• Experience with clients that operate with a central team and activate media across multiple markets;
• A proven ability to grow and nurture client relationships;
• Strong media knowledge (digital + offline), ideally as a communications planner/director;
• Experience managing teams with varied backgrounds and skill levels;
• Confident advising clients in a digital-first context;
• Strong presentation and communication skills;
• Experience managing budgets and/or P&L;
• Fluent in Dutch and English. 

What does dentsu offer?
 

• A culture of Innovation and Radical Collaboration;
• At dentsu media, we are passionate about fostering a culture of innovation, where creativity, exploration, and experimentation are encouraged. We believe that by pushing the boundaries of what's possible, we can deliver groundbreaking solutions for our clients and shape the future of media and marketing;
• Immerse yourself in a dynamic and inspiring environment where modern media solutions, innovation and radical collaboration are at the heart of everything we do;
• Not only is it an incredibly fun place to work but as part of a multinational organization there are many opportunities to advance your career within the wider business once you have proven yourself.
• Hybrid Work Model: Work from home (40%) and join us in our buzzing Amsterdam office (60%) with coffee, water views and good vibes;
• Career Path: Clear growth opportunities within a global agency network;
• People-First Culture: Be part of a diverse, supportive team that values authenticity, curiosity, and collaboration;
• Fun and Culture: At dentsu we believe in being a force for good! This includes volunteering days and offsites, to team celebrations. We believe in building strong connections while doing great work together;
• 30 paid days off per year, including 25 flexible days and 5 fixed dentsu holidays. This also includes 3 mental well-being days, as we prioritize your mental health and personal balance. Plus, you get 2 additional days off for volunteering, so you can give back to causes that matter to you.
  
   

And if you don’t tick every box just yet, no worries, let’s have a chat and explore how we can support your growth through learning and development.

Inclusion and Diversity

At dentsu, we strive for an inclusive and empowering workplace where everyone has equal opportunities to thrive. Where everyone is welcome and safe to bring their full authentic self to work and feel empowered to speak out.

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