Junior Product Marketing Manager

We’re looking for a new talent to strengthen the Product Marketing team as Jr. Product Marketing Manager in an international environment full of growth opportunities, reporting into the Product Marketing Lead.

Your role will be an even split of:

• Support defining Product Marketing direction and own execution for launching new releases of our Salonized software management (SaaS) in key markets (NL, BE, and DE).
• Own and fully execute lifecycle and CRM activities for Salonized, with the support of our Group-level lifecycle team.
• Support Product Marketing Leads and Salonized Marketing Manager with projects for our other SaaS, Marketplace and Payment offerings.

You'll be responsible for:

• Develop customer-centric propositions, GTM briefings and document them.
• Create compelling messaging and visual identities for releases to drive customer satisfaction, retention and ARPU.
• Equip Sales and After-Sales teams with training and enablement materials, while owning competitive analysis to support commercial excellence.
• Advise the product team on customer and market opportunities to help shape the roadmap.
• Track commercial performance, adoption and campaign impact to refine GTM strategies.
• Map salon partner journey, identifying key milestones and moments to drive engagement and retention.
• Design and implement strategies for each lifecycle stage (awareness, acquisition, onboarding, activation, retention, and reactivation).
• Create impactful CRM campaigns that support active partners.
• Measure the performance of lifecycle initiatives, track key KPIs (e.g., activation rates, retention rates, churn rates), and report insights to stakeholders.
• You will work closely with the Marketing Manager Salonized (also an open vacancy) and build together on the growth & expansion of Salonized.
• Besides, you will work cross-functionally with teams as Product Management, Sales & CSM, Customer research, MKT operations, Design & Content, Lifecycle and Data. And use this data to optimize continuously.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 900 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 85,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

Equal opportunities

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.

About you:

• Around 3 years of experience in a Product Marketing, Lifecycle or Campaigning role, preferably in a SaaS environment.
• Available for 40 hours.
• Proven experience in CRM tools such as Intercom and/or Hubspot.
• Fluent in English and Dutch (both spoken and written).
• A cross-functional team player skilled in project management, multitasking, and clear documentation.
• Problem-solving, ‘get things done’ attitude without compromising on quality.
• Customer-first thinker who is data-oriented, affinity with market research is a bonus.
• Analytical capabilities, experience in data platforms such as Looker is a bonus.
• Strong optimistic communication skills for effective collaboration and training.
• Able to work at pace, with energy and curiosity in a fast-growth international environment.
• Passionate about the beauty and technology space.

We don’t expect perfection. If you don’t meet every requirement but feel you’re a strong fit, we’d still love to hear from you!

We'll treat you with:

• A challenging role at one of the fastest-growing companies in Europe, with a fun company culture in the heart of Amsterdam.
• A competitive salary, a favourable pension plan (starting with your second contract).
• 3 days in the office, 2 from home.
• 28 days for annual leave + national holidays.
• Treat Yourself Well day - an extra day off every calendar year, just for you.
• A monthly budget of €40 for you to spend via an online perks platform.
• Daily delicious lunch for a small contribution.
• Mental support via the ‘OpenUp’ platform.
• Mental well-being support for you & family members.
• NS Business Card, an allowance for car commuters, and the possibility of leasing a bike.
• Option to work abroad up to 6 weeks a year.