Lead marketer Fintech

Are you a marketing maven with a passion for fintech? Do you thrive in a dynamic environment where innovation is the name of the game? We are looking for a Lead Marketer, taking responsibility for shaping and executing our marketing strategy.

Where will you be working as lead marketer?

Financing is important. For people to realize dreams, for companies to grow and to enable the sustainability transition. Our mission is to make financing easy and accessible for everyone.Topicus Finance is all about clarity and control. We develop innovative software platforms; digital ecosystems that put people at the center. Platforms in which we connect people, data, and systems. View our solutions. We’re global, ambitious, and ready to disrupt the industry. We work closely with sales colleagues to achieve our shared goals.

At Topicus Finance , we’re on a mission to redefine the financial landscape. Our cutting-edge solutions empower banks, insurers, and advisors to transform the way they serve their customers. Now, we’re looking for a Lead Marketer to create a strong brand and drive impact in both the Netherlands and abroad. You will work within the Finance division, that is part of Topicus.

What will you do as a lead marketer?

You are going to further refine our product strategy, shape our marketing roadmap, aligning it with our growth objectives, and elevate our brand and reach new heights internationally. We are scaling our marketing and communication resources; therefore, we need a person who will lead the change!

The Lead Marketer supports the organization’s growth objectives by building brand awareness and driving marketing leads. You lead a team of marketers and support our business development team to make sure the marketing leads convert to sales. We value existing customers just as much as new customers. You’ll be working with account management and delivery management to make sure our customers remain happy!

What do you bring as a lead marketer?

You are a real pioneer and enterprising. You see opportunities, creates them and has a problem-solving attitude. We also think it is important that;

• Minimum 10 years of relevant work experience of which minimum 3 years in a leading position.
• Experience in B2B Tech marketing, preferably in Finance or Fintech
• Expertise in managing both digital and offline marketing channels with a successful track record in establishing a global presence and driving high-growth marketing initiatives
• Having completed an HBO or higher study in Marketing and Communications, Business Administration, or other comparable fields.
• Ensuring all your positioning, messaging and campaign strategy resonates with our target executive persona.
• Available at least 32 hours per week.
• Fluency in English.

Nice to have:

• Experience in managing mid-size marketing teams
• Leadership skills and ability to inspire and motivate a team
• Experience in setting up successful global campaigns

Why do you want to become a Topican?

• Attention to a good balance between work and private life
• An extensive onboarding: to give you a soft landing in your first month
• A contract for an indefinite period, as soon as you are completely in your place
• 27 vacation days annually (based on 40 hours) and the option to purchase additional vacation days
• Sustainable and flexible travel through our versatile mobility plan: by bicycle, public transport or by car!
• Training, coaching and development opportunities through our Topicus University
• Knowledge sharing: become a member of one of our Topicus Guilds or participate in our (internal) knowledge events such as TopiConf
• A working budget of €3,565 to choose your own work tools
• A home work (place) allowance: because at Topicus you can work hybrid
• Small and close-knit teams
• Working at the nicest IT company in the Netherlands: will we see you at our monthly drinks?
• We value authenticity and invite you to be yourself
• A vitality program: we facilitate Topics to take the first step in making healthy and fit choices

Interesse?