Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward for good. Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and 9.9 billion in annual revenues. Thats the Power of Us. Thats the Power of PVH.
About Tommy Hilfiger
TOMMY HILFIGER is one of the worlds most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including mens, womens and kids sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were approximately 9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brands worldwide relevance, presence, and long term growth.
The TeamWithin the Marketing Communications department, we are part of the TH Global Membership Loyalty and CK Europe CRM team based in Amsterdam HQ, and we oversee all membership CRM activities across the globe for Tommy Hilfiger, and across Europe for Calvin Klein. The teams focus is threefold 1 to acquire new consumers into the membership database, 2 to start and maintain a one-to-one, personal dialogue with members through valuable and relevant communication, benefits offers, and 3 to convert members into buying members and retain and unlock their member value over their lifetime.
The Member Acquisition Omnichannel Activation team is one of the three core pillars within Membership Loyalty, and our core responsibilities are A to drive sign-up and growth of the membership database across all owned channels, including Ecom, stores and media, B to increase consumer engagement and drive quality traffic to our channels, with a particular focus on working with EU Hub teams across the region - through developing member-only activations, C to develop omnichannel membership activation programs and facilitate the execution across channels and markets, and D to define the membership capabilities necessary to drive sign-up, identification and conversion in store, and support omnichannel tech partners in their delivery.
The PositionAs Manager, Member Acquisition Omnichannel Activation TH Europe, you will work across various initiatives that help us achieve the business objectives, from building yearlyseasonal membership strategies and playbookstoolkits to deliver EU Hub teams, analyzing and drawing insights from member behavior in order to develop action plans, building marketing plans that deliver member-only value, to reporting on program performance and sharing learnings across the region.
Your key stakeholders include core HQ marketing functions brand marketing, brand activation, membership loyalty, paid media and online marketing, business commerce functions omnichannel, TH retail, TH Ecom and Hub teams marketing retail.
Key Responsibilities
Membership acquisition activation in key Hubs Working closely with brand activation, omnichannel commercial, expansion and product and Hub teams, drive strategic initiatives to acquire, identify, engage, convert and retain members across all our key EU countries. Develop strategies and prioritize initiatives based on key membership metrics, build playbooks and toolkits to support Hubs, and engage in a 365 dialogue to push the strategic agenda forward. Get Hubs to pitch back seasonal member activation plans, and report on quantitative qualitative performances
Omnichannel member activation Develop strategies and execute EU-wide omnichannel activations to offer members an unforgettable program experience from early access to coveted launches, early access to seasonal sale, to integrating membership experiences within broader campaigns. Liaise with all key stakeholders in building the plan, map out communication touchpoints, and hand over to team members for creative execution and do the reportingmeasurement afterwards
Performance monitoring insights Obsess the key membership performance KPIs on a yearly, seasonal and monthly basis, and in partnership with data ops team, conduct analysis on member behavior to draw strategic insights, translate them into strategic plans or activation plans, bring stakeholders on board and bring them to life
Stakeholder management Working closely with key partners and teams, ensure key initiatives are in place and running to drive member acquisition activation
Budget management Together with partners and stakeholders, develop a strategic plan for projects and manage spend according to budget.
Strategic projects Take on team-wide or department-wide strategic projects as necessary
The Ideal Candidate
Has graduated at a degree level or equivalent
Has approximately 6-10 years of experience working in a high paced, international setting, preferably with a global premium fashion brand
Is strategic, analytical, creative and has a good eye for visual communication
Has outstanding communication skills, being able to pitch new ideas to functional partners to get them excited, onboard and to support the initiatives
Has a deep understanding of different consumer segments and consumers motivations, and is able to address them in a different manner and tone of voice
Has experience in measuring consumer engagement, understanding data points and key levers to improve the core KPIs
Has experience in marketing activations, including globallocal content creation, exclusivelocal events and product offers that drive member engagement and purchases
Has experience in membership marketing this would be a big plus
Is able to work in a highly productive, sometime hectic environment with a hands-on mentality
Is fluent in English both verbal and written
What You Can Expect from Us
A company culture that fosters development, offering training and learning opportunities through our very own PVH University
An international environment which respects diversity, equality, and individuality
A monthly Covid home- office budget
A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule
A beautiful state-of-the-art Campus awaiting you upon our return to the office
Please include an up to date portfolio and motivational letter with your application. We would love to see your aesthetic as well how you commercially design to understand why this is THE role for you!PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
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