Marketing Activation Manager

At Paulig, we believe every meal, cup, and moment should be full of flavour — and that bold ideas can make the world a tastier, more sustainable place. As a house of iconic brands, we can make an impact that counts – and careers that matter. 

Now we’re looking for a Marketing Activation Manager, Santa Maria Benelux to join our passionate team and help us shape the future of food and beverages. 

You will be based in Nieuwegein, Netherlands and report to the Head of Regional Marketing and be part of a great team of people based in our locations across Europe.  

Your role in the blend 

As Marketing Activation Manager, you’ll own the Brand Activation plan for the Santa Maria brand in the Tex Mex & Spices category and develop the portfolio strategy, communication & activation of the brand in the Benelux. 

In this role, you will: 

• Co-create and implement the local Strategic Business and Marketing plan, together and in close cooperation with Sales/Category Management. 

• Drive the input for marketing communication and media strategy, including budget. 

• Develop activation and consumer experiences based on Branded Business Area plans within the planned budget. 

• Strive for excellence in execution on shop floor for new launches in close cooperation with the Category Management team. 

• Give input to the local STRONG process to locally adapt central versions, secure strong Go-To-Market plans together with Category Management & Sales. 

Your key ingredients 

You enjoy working in a fast-paced environment and have an entrepreneurial mind set. As a person you are strategic, structured, creative and committed.  

To succeed in this role, you likely have: 

• University degree in marketing. 

• Great commercial understanding and business acumen, with ideal experience from both sales and marketing roles in international settings/business areas. 

• Ideally 5 years of experience in FMCG, of which at least 3 years in Brand Marketing/ Category Management. 

• Passion for food. 

The flavours we bring 

Working at Paulig, a family owned company, means being part of an international community with bold ambitions and an inclusive growth culture. 

We offer: 

• A purpose-driven workplace – we’re building a healthier, more sustainable food culture. 

• Continuous learning – access to LinkedIn Learning, and development programs. 

• Flexibility – the office is our main workplace, but we also offer the possibility to work from home part of the week. 

Interested? 

Join us on our journey to build a flavourful and more sustainable future. We review applications continuously, so please apply as soon as possible and bring your unique flavour to Paulig. 

Please apply by March 8th 2026.

If you have any questions about the role or the recruitment process, feel free to reach out to Marie-Ange Vaessen, +31 (0) 6 31965495 or [email protected]. 

Want to learn more about working at Paulig and what we offer? Visit www.pauliggroup.com. 

About Paulig 

Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides Tex Mex, snacks, coffees, world foods and spices. The company's brands include Santa Maria, Paulig, Conimex, Risenta, Poco Loco and Zanuy, among others. In 2024, the company’s sales amounted to approximately EUR 1.2 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,700 employees in 13 different countries united by the purpose 'For a life full of flavour'. www.pauliggroup.com