Marketing & Brand Manager

Kekkilä-BVB is the European leader in horticulture. Provide products and services for professional greenhouse growers, retail, consumers and landscapers in over 100 countries worldwide. We have strong product brands within the professional and consumer growing markets, trading under the names of BVB Substrates, Kekkilä Professional, Brill Substrates, BVB Landscaping, Kekkilä, Hasselfors Garden, Terra Brill, Jardino and Florentus. Kekkilä-BVB is part of Neova Group. www.kekkila-bvb.com

We are looking for a Marketing & Brand Manager to lead and strengthen a diverse portfolio of brands across retail and professional markets. You will shape brand identity, create impactful campaigns, manage marketing materials, and ensure cohesive packaging design. Your insights will keep our brands competitive and relevant.

Key responsibilities

• Brand leadership: Manage and strengthen multiple brands within the portfolio, ensuring alignment with strategic positioning and long-term growth objectives. For both retail and professional brands.

• Campaign development: Develop and execute creative, impactful campaigns and concepts that resonate with target audiences and reinforce brand values.

• Marketing materials: Oversee the creation and quality of all marketing assets for each brand, ensuring consistency and effectiveness across channels.

• Packaging excellence: Drive cohesive packaging design that reflects brand identity and enhances market appeal.

• Market insights: Conduct research and analyse trends to guide brand positioning and maintain competitiveness in dynamic retail and professional markets.

• Cross-functional collaboration: Work closely with sales, product development, and digital teams to deliver integrated brand experiences and ensure alignment across all touchpoints.

You will bring:

• Proven experience in brand management or marketing, ideally across multiple brands.

• Hands-on and execution-focused, with creativity and a passion for innovation.

• Curiosity for new marketing approaches, including digital and AI-driven solutions.

• Ability to turn insights into actionable strategies that drive growth.

• Strong project management and stakeholder engagement skills.

• Fluency in English; additional languages are a plus (e.g. German and/or Dutch).

What do you get in return?

If you choose to work at Kekkilä-BVB, we offer you a challenging job in an international organisation. You will join an informal and pleasant work environment with numerous opportunities for advancement. In addition, we offer:

• A 12-month contract, with the prospect of a permanent position

• A challenging and dynamic working environment with opportunities for professional growth and development

• A stimulating work culture based on collaboration, innovation, and continuous improvement

• A competitive salary and attractive fringe benefits, such as:
  - Non-contributory pension
  - 24 holidays
  - 8% holiday pay (paid out in May and November)
  - Hybrid working model; allowing you to work 2-3 days per week at the office location in Venlo or de Lier (some travelling is required).

• We stimulate a healthy lifestyle, offering fresh fruit in the office & financially attractive sports subscriptions.

• A chance to be part of a forward-thinking company that values innovation and collaboration

• A friendly and active staff association (voluntary)

• And above all, the best colleagues in the business.

At Kekkilä-BVB, we are driven by our core values:
- Focus on customer success: We strive to provide our customers with the best possible service and support, and strive for long-term relationships based on trust and mutual success.
- Achieving together: We believe in the power of cooperation and teamwork and work together on common goals to realise our vision.
- Courage to renew: We embrace change and innovation and encourage our employees to explore new ideas and face challenges with creativity and determination.
- Trust through respect: We treat each other with respect and integrity and create an inclusive and supportive work environment where everyone feels valued and heard.

Ready to grow with us?
Send your CV and motivation to [email protected]. For process questions, contact [email protected].

Acquisition based on this recruitment vacancy is not appreciated.

More information about our organisation on www.kekkila-bvb.com